Melissa Agnes

AUGUST 8, 2019

If you are thinking of writing a book and are looking for the perfect partner, there aren’t many companies that I recommend as confidently, as loudly, or as enthusiastically as I do Mascot Books. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 164

Study Communications Survey Pitching 164

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Contently - Strategy

AUGUST 18, 2021

Many popular authors and journalists write at an elementary or middle school reading level. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 142

Study Brand Branding B2B 142

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. First, figure out who your audience is; who are you trying to reach?

Writing 109

Writing Case Study Study Brand 109

Remote PR Jobs

JULY 19, 2024

Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites. Case Studies and Testimonials Showcasing successful projects and satisfied clients can also build trust and attract new clients.

Case Study 246

Case Study Conference Local Trade Shows 246

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Another is to start small. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This finding has shown up in the study in prior years as well. So, marketing winds up writing content without talking to a customer ! 43% said it “offers concrete guidance and case studies.”

Leadership 126

Leadership B2B Study Survey 126

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

PRSay

NOVEMBER 11, 2024

So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t start with [Organization Name] conducted a study. Don’t write about us and our stuff.

Report 148

Report Writing Engineering Study 148

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. Provide strong guidance and leadership to junior-level staff.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. Write a 2-4 sentence prediction for marketing and PR in 2024.] There will be a glut of AI-generated content as well.

Writing 189

Writing Communications Marketing B2B 189

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 193

Case Study Writing Training Storytelling 193

PRSay

OCTOBER 22, 2020

Write short paragraphs. Short paragraphs get more than twice the attention online, according to The Poynter Institute’s Eyetrack III study. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long.

Mobile 185

Mobile Writing Web Journalism 185

Deirdre Breakenridge

AUGUST 18, 2017

When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming. Whenever Deirdre gives me an assignment to do, I immediately write it down in my planner so I don’t forget.

Internal 284

Internal International Guidelines Writing 284

PRSay

JUNE 11, 2024

Headlines get twice as much readership as body copy, according to a study by The Poynter Institute. To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Write a unique headline for your unique message. Avoid vague heads.

Chemicals 178

Chemicals Writing Journalism Study 178

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

MAY 12, 2021

Write things down. I have found it very helpful to write things, even when I have a laptop in front of me. If writing things down doesn’t work for you, create folders on your laptop for each account or project you have and save all documented notes for easy access. . Get involved in company virtual events .

Internal 296

Internal International Agency Meeting 296

Agility PR Solutions

SEPTEMBER 24, 2024

A Dominican University study proved that those who write down […] The post 9 examples of SMART performance goals in 2024 appeared first on Agility PR Solutions. Many professionals struggle with practical goal setting. And that is where the SMART goals come in! They guarantee that your objectives are defined and achievable.

Examples 173

Examples Study Writing Publicity 173

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Check out this monster case study from AccessDirect. Check out this recent Instagram ad from Militza Yovanka. It has also recruited them to host events. .

Strategy 251

Strategy Case Study Instagram Print 251

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. In the study, web visitors understood: 39 percent of what they read on a desktop screen.

Mobile 200

Mobile Web Writing Training 200

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts.

Case Study 83

Case Study Digital PR Study Tools 83

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Yet there may still be a skills gap when it comes to quality writing. A Tech Marketing Council study shows that 62 percent of B2B tech organizations struggle to find writers who can deliver thought leadership content. But making a thought leader goes beyond excellent writing. Which leads us to the final trait on the list.

B2B 278

B2B Leadership Survey Data 278

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects.

Social Media 247

Social Media How To Media Journalism 247

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media. Customer reviews become case studies, and satisfied customers tend to spread the good word. Today, it’s all about quality conten t in both marketing and PR.

SEO 125

SEO Case Study Conference Retail 125

Agility PR Solutions

JANUARY 5, 2022

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022.

Film 174

Film Study Social Media Writing 174

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills. Skills/Attributes. Strategic thinker.

Marketing 46

Marketing Case Study Software Analytics 46