Sword and the Script

MAY 14, 2024

The CMO Survey polled 292 marketing leaders and asked this question. Marketing talent contributes to growth The survey asked respondents who outperformed the market what factors contributed to their success. The survey asked a similar question to underperformers – what caused the underperformance?

Survey 101

Survey B2B Marketing Software 101

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

Survey 158

Survey Retail Consumer Agency 158

Agility PR Solutions

AUGUST 18, 2024

Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research techniques)?

Survey 100

Survey Marketing Publicity 100

Business Wire

OCTOBER 14, 2020

Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey. This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally.

Survey 370

Survey Industry Blogging Publicity 370

5W PR

JANUARY 3, 2024

Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust. Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector.

Survey 78

Survey Consumer Brand Branding 78

Stuart Bruce

SEPTEMBER 21, 2024

The CIPR State of the Profession 2024 survey has some signs to be optimistic but also makes grim reading.

Survey 78

Survey Crisis Communications Crisis Reputation 78

PRSay

AUGUST 19, 2022

teens is TikTok, which 67 percent of those surveyed say they use. Meanwhile, the share of teens who say they use Facebook has plummeted from 71 percent in Pew’s 2014–15 survey to 32 percent today. teens surveyed say they spend what they consider the right amount of time on these social media apps and sites.

YouTube 147

YouTube Survey Social Media Facebook 147

Business Wire

MARCH 31, 2021

As part of our recent global media survey, we asked journalists to share their social media platform preferences. As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth.

Survey 276

Survey Social Media Reddit Media 276

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Survey 115

Survey Marketing B2B Content Marketing 115

PRSay

MAY 31, 2023

adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. adults surveyed have heard a lot about ChatGPT, while 39% have heard a little about the technology and 42% have heard nothing at all about it, Pew found.

Survey 157

Survey Software Education Technology 157

Sword and the Script

MAY 28, 2024

Forrester did not disclose the sample size of its survey. A copy of the survey is available for purchase and listed at $395.00. The company polled 318 “subscription leaders” – most of which operate in the B2B space – using an independent survey panel (which I’ve also used and trust). >>> Need an extra pair of hands?

B2B 109

B2B Survey Marketing Measurement 109

Agility PR Solutions

FEBRUARY 28, 2024

This year’s annual What’s Trending in Nutrition survey of 564 registered […] The post New PR industry survey reveals top nutrition trends for consumers in 2024 appeared first on Agility PR Solutions.

Survey 100

Survey Trends Consumer Industry 100

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

Healthcare 114

Healthcare Survey Brand Branding 114

Agility PR Solutions

OCTOBER 23, 2023

Customer feedback surveys are invaluable tools for businesses seeking to understand their customers’ experiences and preferences. However, to harness the full potential of these surveys, it’s crucial to follow best practices and utilize effective templates.

Survey 105

Survey Data Tools Brand 105

HMA Public Relations

OCTOBER 24, 2023

Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. You have the data but how can you get the world's attention with it? Read more!

Survey 87

Survey Data Blogging How To 87

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 105

Customer Service Survey Consumer Company 105

Agility PR Solutions

NOVEMBER 12, 2023

In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer and 86 percent will pay more for a great […] The post 4 steps to conducting and analyzing B2B customer satisfaction surveys appeared first on Agility PR Solutions.

B2B 110

B2B Survey B2C Company 110

Agility PR Solutions

OCTOBER 3, 2023

Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership appeared first on Agility PR Solutions.

Leadership 183

Leadership Survey Employee Meeting 183

Sword and the Script

MAY 7, 2021

This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. That’s one of the objectives of this strategic communications survey, and I’m asking you, dear reader, to consider taking it: [link]. Background on the JOTW survey. Ready to take the survey?

Survey 147

Survey Study Technology Industry 147

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks.

Survey 130

Survey Communications Measurement International 130

Agility PR Solutions

MAY 12, 2021

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The combination […].

Survey 142

Survey Study Technology Data 142

Awario

MARCH 11, 2021

For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 180

Survey Tools Marketing Mobile 180

Sword and the Script

SEPTEMBER 14, 2022

Perhaps not, according to a survey of “11,889 U.S.-based More than half (55%) of journalists surveyed “say that every side does not always deserve equal coverage in the news.”. “By The survey polled 9,388 Americans for their views ( methodology ). Survey says… appeared first on Sword and the Script.

Survey 94

Survey Communications Media Engineering 94

Sword and the Script

JUNE 28, 2022

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. This is the type of survey you’d expect would get lots of coverage, but it didn’t. The point is discovery.

Survey 91

Survey Study Web Construction 91

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. I’ve listed those below along with some commentary.

Survey 125

Survey Social Media Brand Branding 125

PRSay

DECEMBER 17, 2020

According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. In Pew’s surveys, a majority of workers say their job responsibilities cannot be carried out from home. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.

Survey 193

Survey Employee Video Education 193

Agility PR Solutions

JUNE 11, 2023

Surveys are a proven and cost-effective method of generating publicity based on that voice, yet many public relations professionals and marketers struggle with creating and maximizing coverage […] The post 10 tips for PR pros and marketers for writing powerful survey press releases appeared first on Agility PR Solutions.

Survey 110

Survey Writing Marketing Resources 110

Agility PR Solutions

JANUARY 16, 2024

Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a new world in a more informed and activated society.

Survey 105

Survey Trends Employee Marketing 105

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. 19-20) Media Bias Comments Grouped by Answer Many questions on this survey included an optional comment field with a simple follow up question that asked “Why?”

Survey 155

Survey Data Media Ethics 155

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Survey 114

Survey B2B Marketing Interviews 114

PRSay

NOVEMBER 1, 2022

Nearly a third of employees have become less engaged with their work, new surveys find. Surveys of more than 1,600 people, mostly office workers, show decreased engagement for 30 percent of fully remote employees, 31 percent of those with hybrid work arrangements and 30 percent of fully in-office workers.

Survey 103

Survey Employee Conference Leadership 103

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 138

Government Survey Ethics Media 138

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117