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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Positive content is more viral. Positivity engages audiences, and shines your reputation.

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My Segway Ride

Flatiron Communications

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ The planning was soon underway to launch the technology. He chose to do the interview anyway.

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Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. In Wikipedia. 1 Charlie Munger.

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

In Wikipedia. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. In Wikipedia. 2023, November 28).

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

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The Firehose of Falsehood Propaganda Model

Doctor Spin

Memes are used to collapse complex issues into viral slogans effectively. Truth becomes performative, viral, and emotive, not deliberative or empirical. Credit: Wikipedia.) What we have here is not merely a communication problemits an attention economy weaponised where lies are fast and truths are throttled. 6 McLuhan , M.

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