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CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. To launch a key product. The involvement of the top exec signals that it’s a priority launch and a move to watch.
Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. Or the lack of it. Look, here I am writing about it. from TV and press to direct mail and social networks?—?from
Some of the sub-categories of entertainment that you may be interested in hearing about include news and talk shows, movies, music, performing arts, television, and so much more. One other major category you might be interested in receiving press releases about is entertainment.
As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that tradeshows were the number one source of leads for his company.
This has led to less time for attending press events, tradeshows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”
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