Ronn Torossian

NOVEMBER 20, 2024

As artificial intelligence (AI) continues to reshape the digital marketing landscape, businesses are increasingly turning to AI marketing agencies to stay competitive and achieve their goals. These specialized agencies provide the tools, expertise, and strategic insights needed to harness the full potential of AI-powered solutions. But with so many options available, how can you determine […] The post Choosing the Right AI Marketing Agency for Your Business appeared first on.

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PR for Anyone

NOVEMBER 19, 2024

Sylvia Theisen is a psychotherapist-turned-coach who specializes in helping women regain their “midlife mojo.” With a strong background in social work, psychotherapy, and coaching, Sylvia has dedicated her life to empowering women over 50 to rediscover themselves and find new purpose. She launched her coaching business during the pandemic to address the rising need for guidance, personal growth, and reinvention, and has since become a beacon for women navigating midlife transitions.

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Agility PR Solutions

NOVEMBER 17, 2024

The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely. At StreetCred PR—an agency […] The post PR out of the office: Insights from our journey as a remote PR agency appeared first on Agility PR Solutions.

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Agency Financial Industry Publicity 120

Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

NOVEMBER 20, 2024

In the rapidly evolving world of digital marketing, artificial intelligence (AI) has emerged as a transformative force, enabling brands to reach their audiences with unprecedented precision and efficiency. From predictive analytics to automated campaigns, AI is reshaping how businesses engage with consumers. However, for companies to fully capitalize on these advancements, partnering with an AI […] The post The Future of Marketing: Why Every Company Needs an AI Digital Marketing Agency app

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Agility PR Solutions

NOVEMBER 19, 2024

Artificial intelligence is everywhere these days, from the chatbots that answer customer questions online to the algorithms that shape our social media feeds. Now, it’s rapidly transforming how PR professionals approach one of their most critical tasks—media outreach. While AI and automation promise to make outreach faster and more efficient, they also raise questions about […] The post Navigating PR in the AI era: How automation is transforming media outreach appeared first on Agility PR

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Media Social Media Publicity 94

Garrett Public Relations

NOVEMBER 18, 2024

Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to […] The post 5 Secrets to Stand Out and Become a Media Darling appeared first on Garrett Public Relations.

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Ronn Torossian

NOVEMBER 20, 2024

The casino and gambling industries have long embraced technology to enhance the customer experience, but its role in marketing has grown exponentially in recent years. From artificial intelligence to virtual reality, technology is transforming how casinos engage with their audiences, attract new players, and retain loyal customers. By partnering with a casino marketing agency that […] The post Leveraging Technology to Boost Casino Marketing Campaigns appeared first on.

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Technology Marketing Agency Industry 195

5W PR

NOVEMBER 20, 2024

5WPR’s Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, had the opportunity to attend the Miami Tech and Innovation conference hosted by Calcalist earlier this month. The one-day event brought together thought leaders, entrepreneurs, and investors to discuss the burgeoning tech scene in Miami and the groundbreaking innovations emerging from Israel—a nation navigating the complexities of a still-active conflict.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

NOVEMBER 18, 2024

Financial data can tell captivating stories about a company’s journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength. This is why understanding financial metrics isn’t just about numbers; it’s about shaping a narrative that aligns […] The post Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR

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NewsWhip

NOVEMBER 20, 2024

“One page, one chart, one story.” This is Zach Silber’s mantra. As for Zach’s story? That’s far harder to distill into one page. The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client. During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence.

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Buzzstream

NOVEMBER 20, 2024

Is hero content dying? Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They’re not just one piece of content anymore. Instead, they’re campaigns that tag various business groups, such as social, paid, and brand. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore.

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5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., aiming to reach beauty enthusiasts and gain traction in a competitive market. However, a successful launch requires more than just exceptional products—it demands a strategic PR approach that captures audience attention and builds sustained loyalty.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Agility PR Solutions

NOVEMBER 18, 2024

The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement. What can the industry expect in 2025? The practitioners at global influencer agency Billion Dollar Boy compiled predictions on a comprehensive set of key themes that […] The post The Creator Economy in 2025: Influencer experts offer insights on what will drive the industry—and PR and marketing—in the comin

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Notified

NOVEMBER 19, 2024

Investor days are the perfect opportunity to showcase business momentum, communicate a vision and build trust in long-term strategies.

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PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this year from 204 in 2023.

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5W PR

NOVEMBER 20, 2024

In today’s competitive mobile app market, visibility in the App Store is paramount for success. It’s not enough to create a great app. Businesses also need to ensure that the app will be easily discoverable by potential users. App Store Optimization (ASO) is the process of optimizing the app’s metadata and visibility to improve its ranking in search results and increase downloads, which can be achieved with the help of an app marketing agency.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

NOVEMBER 17, 2024

In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on established media channels, digital PR harnesses the power of the internet and social media, allowing […] The post The digital shift: How small brands are leveraging digital PR for growth appeared first on Agility PR Solutions.

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Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR.

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HMA Public Relations

NOVEMBER 18, 2024

In today’s #MediaMonday, meet Cassie Brucci, a writer for Phoenix New Times and AZ Foothills. Find out more on Cassie and her coverage which includes food and restaurant news, luxury lifestyle, local events and more. Take a look!

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5W PR

NOVEMBER 19, 2024

In this digital era, where information travels at lightning speed, public relations has become more essential than ever. PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. A cornerstone of effective PR is stakeholder engagement.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Agility PR Solutions

NOVEMBER 17, 2024

Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency strategies, PR and content marketing professionals will discover broad and new career paths easily.

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Institute for Public Relations

NOVEMBER 19, 2024

This blog is provided by the IPR Measurement Commission From studying communication science in the late 1980s and early 1990s, to working in the field of measurement and evaluation of public communication since the 1990s as a practitioner and educator, I have seen many fads and fundamental changes in our field.

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Medianet Australia

NOVEMBER 20, 2024

Hi David! Thanks again for speaking with me! Firstly, could you tell me about your role as Executive Producer? What does this entail and what does your current media cycle look like? Executive Producer in a smaller newsroom is a Jack of all Trades. You are combining the roles of Chief of Staff, EP, script manager and sub-editor while also finding stories, compiling and reporting yourself, and acting as mentor to the younger staff members.

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5W PR

NOVEMBER 18, 2024

As a leading Beauty PR agency, 5WPR has been tapping into our network of industry leaders—celebrity makeup artists, influencers, and more—to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our latest installment features celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 18, 2024

There is much that needs to be learned and changed for any business operating in today’s competitive marketplace as far as marketing strategies are concerned. Out of the many tactics to reach your potential customers, it is important to focus on those effective marketing strategies that will resonate with your target audience and drive measurable […] The post 8 attention-grabbing ways of marketing your business for growth appeared first on Agility PR Solutions.

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Institute for Public Relations

NOVEMBER 19, 2024

IPR is featuring research and some of the many Native American pioneers who have had an impact on the world in celebration of Native American Heritage Month. Janet McCloud was born on the Tulalip Reservation on March 30, 1934.

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Notified

NOVEMBER 20, 2024

In o ur recent webinar with Ragan Communications , agenc y leaders Karen Swim , APR, President and Founder of Solo PR Pro/Words For Hire , and James Walker , EVP and General Manager of Weber Shandwick , shared top tips on how teams should prepare for the year ahead.

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