Solo PR Pro

OCTOBER 4, 2016

Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and videos. These free and low-cost tools are easy to use (beware, some are addictive) and will have you rocking visual creation like a pro! Adobe Spark. Videoscribe.

Video 71

Video Tools Trade Shows eBook 71

ImPRessions - Crenshaw Communications

MAY 3, 2018

An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. In this era of two-way communications, public relations is a better tool for engagement with stakeholders. People don’t want the hard sell. Plus, advertising is usually a one-way communication.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Polaris

DECEMBER 9, 2014

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. The most popular tools are social media, e-newsletters and website articles—tactics that have all increased over the last year. 3: What content marketing tactics are they using?

B2C 194

B2C Content Marketing Study Trends 194

Business Wire

FEBRUARY 2, 2018

You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Communications Conversations

SEPTEMBER 8, 2021

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. Brilliant way to generate content for trade show support, by the way. Especially retweets and replies.

Twitter 149

Twitter Company Branding Brand 149

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. The area will include the tools and workspaces to produce compelling content for many platforms and forge meaningful connections with exhibitors. Exhausting.

Technology 96

Technology Automotive Mobile Software 96

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. I had recently decided to buy Avid Pro Tools , set up a home studio and finally figure out this sound engineering stuff – maybe get to compose and record the right way. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 156

Engineering Trade Shows Local Interviews 156

Communications Conversations

DECEMBER 13, 2018

Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing.

Communications 106

Communications Newspapers Trade Shows Sports 106

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. I had recently decided to buy Avid Pro Tools , set up a home studio and finally figure out this sound engineering stuff – maybe get to compose and record the right way. – a move that cost an extra year in my studies, since I got a late start.

Engineering 149

Engineering Trade Shows Local Interviews 149

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. Training is one way to develop skills in people you already have and can’t find on the market – and it doubles as a retention tool.

Survey 105

Survey B2B Marketing Trade Shows 105

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. Less is More Hair Tools: We’re entering a new generation of revolutionary hair tools that emphasize that ‘less is more’.

Trends 78

Trends Trade Shows Travel Mobile 78

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. This impacts client retention or job security nicely – whoot!

Publicity 100

Publicity Trade Shows Google Twitter 100

Communications Conversations

DECEMBER 17, 2014

Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. To trade shows. We’re masters of Powerpoint. Now, I’m on the light side of this one, but I know many consultant folks who know Powerpoint inside and out. Work travel sucks. I mean, really sucks. To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

The Proactive Report

JUNE 23, 2015

Business is realizing just how powerful a tool video online can be. Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

5W PR

APRIL 13, 2020

Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs. The term “byline” is the part that shows the readers of an article who is the writer behind it.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Healthy panel attendance requires a lot of elbow grease.

B2B 136

B2B Leadership Trade Shows Insurance 136

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. If you search for workflow auditing tips and tricks online, the first thing you’ll find is other blogs recommending you use HubSpot’s native workflow export tool. Maybe you’re not using the persona tool at all, and it’s time to start. Here’s my (hot?)

How To 113

How To Trends Trade Shows Data 113

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. It’s a win-win tool for everyone, and one we believe is here to stay. While the pandemic took the entire marketing and communications world by storm, it can be argued that the hardest hit segment was in-person events.

Trends 119

Trends Publicity Communications Marketing 119

PR 20/20

JUNE 22, 2022

Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. These tools enable sales teams to easily organize and prioritize the accounts that matter most to your organization. The HubSpot mobile app is a wildly useful tool for sales reps that do most of their work on the road.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 149

Communications Crisis International Internal 149

Shift Communications

FEBRUARY 17, 2015

While press releases are a valuable tool, it’s important to not merely hang your hat on just that. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Well worthwhile, but arduous to say the least! Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Attending these sessions equips professionals with the tools and knowledge needed to navigate the toy market successfully. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

JANUARY 24, 2023

Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts. Buy reprints and hand them out at a trade show. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement.

Media 106

Media Advertising Advertising Print 106

Communications Conversations

JANUARY 14, 2016

Amy was our closing keynote this year, and one nugget she dropped on everyone in attendance was the emergence of a new tool named “Crystal Knows.” ” PR friends: This tool will change your life. Easiest way to show you is to walk you through an example. And, the tool fits right into people’s LI profiles.

Tools 60

Tools Trade Shows LinkedIn Web 60

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”). Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull).

Branding 60

Branding Brand Product Launch Video 60

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. This is a cool tool for PR pros.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

PR Fuel

AUGUST 23, 2020

A newswire can be a powerful tool for journalists, especially in this day and age when there’s so much news out there every single second of the day. That’s why PR newswires can be a great tool for expanding your coverage, because you’ll receive tons of different press releases from many different organizations!

Biotechnology 82

Biotechnology Agriculture Sports Local 82

Shift Communications

NOVEMBER 4, 2016

You’ll also gain access to emerging tools and technologies within PR and integrated communications. This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement.

Agency 60

Agency Healthcare Trade Shows Measurement 60

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

OCTOBER 27, 2016

The marketing departments of 2016 (for the most part) are still built around creating things: Ads, billboards, trade show booths, web sites. From Google Analytics to third-party tools like Marketo to social platforms and monitoring tools, marketers are asked to know a decent dose of technology. Marketing creates THINGS.

Industry 60

Industry Marketing Web Trade Shows 60

Sword and the Script

MAY 22, 2018

Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it shows you which results stand out.

Marketing 67

Marketing B2B Print Technology 67

PR 20/20

FEBRUARY 7, 2019

Crayon provides market and competitive intelligence tools to help businesses track, analyze and act on everything happening outside their four walls. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. So, what was meant for lead generation became a loyalty tool!

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

MARCH 2, 2023

Tools like Buzzsumo can help you identify key influencers for a specific topic. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Connect with key influencers. If you’re able to catch their attention, you can reach their audience. Reengage with top visitors.

Blogging 79

Blogging Trade Shows SEO Pinterest 79

Communications Conversations

MARCH 3, 2015

Another tool will shape our experiences. I have no earthly idea what that platform or tool will be, but I guess the idea here is to keep paying attention. Virtual reality will become a key PR tool (but only in spots). Given all those issues are addressed, VR will become a key tool for PR folks in 2025.

Technology 60

Technology Content Marketing Social Media Facebook 60