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Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. I’m proud of the work our team at Transport Topics has done in tradeshow coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.
Launching a product at a tradeshow can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next tradeshow. Will the product be ready for show time?
These numbers confirm that while traditional auto shows may be losing their luster for automakers and their top-tier suppliers, CES has solidified its position as one of the world’s largest and fastest growing global automotive, mobility and transportation events. Don’t believe us?
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. CES has created a ‘show-within-a-show’ for vehicle technology. continues to open up post COVID19.
This would be the perfect time to align with your PR and marketing agency partners that have significant experience with tradeshows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.
And that environment of change has also extended to the industry’s longstanding events and tradeshows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S.
Attend industry events – tradeshows, webinars, conferences, etc. – President and founder of Bianchi PR, and a self-proclaimed “half-fast half-marathon runner,” Jim has worked in the B2B automotive and transportation space on both the corporate and agency sides for 40 years. The same is true for PR pros. Author: Jim Bianchi.
It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. ” The headline from long-time auto tech journalist Tim Stevens’ story in Jalopnik said: “CES Just Became the World’s Most Important Auto Show.”
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