Agility PR Solutions

AUGUST 5, 2020

The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said their companies are unsure whether or not they will […].

Trade Shows 78

Trade Shows Company Crisis Study 78

5W PR

AUGUST 31, 2017

Here are some notable trends present throughout the show: Quinoa in skincare. In addition, Smoothie Beauty is taking the edible beauty trend to the next level with their 100% organic food-based face masks that are fresh, additive-free, refrigerated and sustainable. Nighttime Beauty.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Agility PR Solutions

MARCH 23, 2023

The firm’s newly released research report, 2023 Exhibitor Data: Research Findings, from survey research conducted by A2Z Events, presents […] The post What’s in store for trade show and event marketers in 2023? New research takes a deep dive appeared first on Agility PR Solutions.

Trade Shows 78

Trade Shows Nonprofit Marketing Survey 78

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Amplify the Speaker Content.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

JULY 1, 2024

It’s all about innovative products and rising trends that capture the attention of beauty enthusiasts everywhere. With the 5W beauty team on hand to support clients and connect with industry leaders, we had the opportunity to absorb key insights and the latest trends in the beauty space. Read on for what we heard and saw!

Trends 88

Trends Report Trade Shows Consumer 88

Presspage

MARCH 25, 2025

Back it up with data : Journalists love stats, trends, and facts. Be a resource, not a pain in the a**: Offer insights and trends, not just self-promotional pitches. Industry events, conferences, and trade shows are prime opportunities to connect with journalists in a way thats more personal - and more memorable.

Media Relations 78

Media Relations Writing How To Pitching 78

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations. Connect with potential clients and engage with their content.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

JULY 3, 2024

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging.

Trends 78

Trends Retail Trade Shows Ethics 78

5W PR

APRIL 10, 2025

These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences. The Commerce Department’s Bureau of Industry and Security (BIS) manages EAR, which regulates dual-use items that have both commercial and military applications.

Technology 78

Technology Communications Training Education 78

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. This year, several trends caught our attention, revealing the innovative spirit and transformative power of beauty brands.

Trends 78

Trends Trade Shows Travel Mobile 78

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Trends 78

Trends Trade Shows Banking Retail 78

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. This year’s show also reflects the rise of plant-based foods and the industry’s commitment to sustainability through food recovery initiatives.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. billion impressions and driving the commercial to win several awards and reach trending status on YouTube. See our recap here.) You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Landis PR

NOVEMBER 15, 2021

While you can certainly take advantage of breaking news or trends, having a regular cycle of output keeps your content team steady and creates audience expectations. Take great care in commenting on trends or breaking news. When they jump on a trend without thinking about the pros and cons of commenting.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Stay educated and on top of trends and look for natural ways to shake up the industry conversation. Never rest on past accomplishments.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

DECEMBER 17, 2014

To trade shows. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days. Not just polished–but on trend. Work travel sucks. I mean, really sucks. Consultants tend to travel a lot for work. To agency sites. To media tours.

Corporate 148

Corporate Fashion Agency Travel 148

Bianchi Biz Blog

OCTOBER 3, 2022

Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. CES remains a great venue for vehicle technology companies to show their stuff. We expect that trend to continue.

Automotive 128

Automotive Mobile Technology Hotels 128

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? In contrast, 63% of buyers said that insights into industry trends were helpful.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Trendspotting The New York Toy Fair is a hub of trend spotting , providing insights into the upcoming trends that will dominate the toy industry.

Internal 78

Internal International Retail Trade Shows 78

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. What key trends did you take away from this year’s show?

Trends 94

Trends Trade Shows Community Nonprofit 94

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. You may find it helpful to use data validation and/or filters in some cells to make it easier to run pivot tables and spot trends in the next step. Look for trends and key takeaways. Nurture streams that hinge on outdated enrollment criteria.

How To 113

How To Trends Trade Shows Data 113

5W PR

JUNE 10, 2024

Also, having a unique presence at leading trade shows where media and industry tastemakers can engage the brand can lead to invaluable relationships, fuel business growth and coverage within top trade outlets which ultimately broadens brand visibility to potential distribution partners, retailers/salons, and investors.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Bianchi Biz Blog

OCTOBER 9, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze. Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

Sword and the Script

MARCH 27, 2018

4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Last week I got a list of media registered to attend a popular trade show.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. One company is an isolated example; more than one means there’s a trend, and a potentially bigger story. Here’s what we’ve learned about PR for startups. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

NOVEMBER 30, 2021

This finding is reflected in previous surveys too, which points to a continued trend. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. click image for higher resolution). 28% “peers/colleagues,”.

B2B 103

B2B Trade Shows Survey Study 103

Shift Communications

FEBRUARY 17, 2015

One way to do that is to leverage industry data and/or data culled from your own organization and customers to tell a visual story that builds on or maps back to a key trending topic within your release. Another trending theme that will likely be a topic of discussion is cybersecurity. Well worthwhile, but arduous to say the least!

Healthcare 60

Healthcare Trade Shows How To Conference 60

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 74

Mobile Technology Automotive Trade Shows 74