Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Rock the Status Quo

MAY 18, 2015

Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

Communications Conversations

SEPTEMBER 8, 2021

Don’t try to get them to sign up for a webinar. Brilliant way to generate content for trade show support, by the way. It’s brands that have figured out one of the big keys to success on Twitter: Talk directly to your biggest fans and just have fun with them. Don’t try to sell them. And, it almost always works.

Twitter 149

Twitter Company Brand Branding 149

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Click here to register for the free webinar co-hosted by Cision and CommPRO and then join us to learn how to: Prepare for all possible issues with a thorough plan. Events equal opportunity.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. These are often covered by trade or industry press and can be converted into bylined content. Industry events. Customer education events.

B2B 136

B2B Brand Branding Trade Shows 136

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? Your customers are consumed with uncertainty and, in some cases, vanishing.

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

NOVEMBER 6, 2018

In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Many vendors have similar value propositions, webinar titles and even use the same adjectives. 1) Dare to be different.

B2B 68

B2B Creativity Film Trade Shows 68

Landis PR

FEBRUARY 7, 2022

Hosting a webinar? Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Create a spokes-comic character you can use as a chatbot on your website or give them their own Twitter handle. Everything you create should have multiple purposes.

B2B 52

B2B Communications Trade Shows YouTube 52

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 65

B2B Report Marketing Survey 65

Sword and the Script

NOVEMBER 22, 2016

For example, I once worked for a company that promoted a webinar in native advertising. In aggregate, the entire campaign produced one of the highest webinar registration counts that business had ever seen. I put $100.00 into a sponsored Facebook post for that ad, and it lit up like lighter fluid. So we doubled the spend.

B2B 60

B2B Facebook Marketing Advertising 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

FEBRUARY 14, 2017

No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort. If your organization gates content – white papers, webinars and or demos – track the source of registrations. Traffic is a directional indication of performance.

B2B 70

B2B Measurement Blogging Community 70

Solo PR Pro

MAY 29, 2018

Is there an online class or webinar you’ve been pushing off? Do some networking outside your usual travels of card exchanges and trade shows. Maybe you’ve found your goals have changed. Now is the time to realign and adjust with an eye on a strong ending to your year. Summer School. Make time for professional development.

Trade Shows 40

Trade Shows Hotels Travel Groups 40

Contently - Strategy

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. We can’t do trade shows, can’t do in person events. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. Do you see that accelerating?

Brand 99

Brand Branding Marketing Facebook 99

PR Fuel

JUNE 9, 2021

You can mention online classes and webinars, too. Think about the events you plan on hosting or participating in this year. For example, maybe you’ll attend a tradeshow or conference. Let people know. Legal Shifts. Did you recently file a lawsuit? Maybe you’re offering your stock to the public.

Small Business 82

Small Business How To Writing Conference 82

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Webinars became a big thing. And one more key element – the importance of live events. Then it went through a down period in the dot-com tech bust era, and especially after 9/11 when no one wanted to travel.

Marketing 63

Marketing B2B Print Technology 63

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? We recommended then that each post be credited to the executive in charge of tracking those very regulations - the thought leader who was the source of that knowledge.

Blogging 48

Blogging Employee Corporate Google 48

Bianchi Biz Blog

FEBRUARY 18, 2021

Attend industry events – trade shows, webinars, conferences, etc. – Harry Bosch, Michael Connelly’s popular fictional detective of novel and TV fame, encourages young police officers who want to be good detectives to “get off your ass and knock on doors.”. The same is true for PR pros. Get out of the office and into the field.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. The pandemic boosted webinars, lives, online training, lectures, and the like. Test, test, test.

Marketing 180

Marketing Employee Content Marketing Media Training 180