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The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Audiences are asking for something different and that’s an opportunity for brands.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!
SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and tradeshows for sponsorships and speaking opportunities to gain customer and media visibility. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.
TradeShows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.
A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.
In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. An executive’s participation in a tradeshow panel can yield video, media coverage, blog posts, and social media engagement. And that research comes from PR content.
One marketing leader at the roundtable had bet over 80 percent of his budget on in-person tradeshows prior to the pandemic. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. How are you going to change?
Exhibiting at your first tradeshow can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a tradeshow. The money you save here can then be directed into other show expenses.
Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Use Google.
Don’t try to get them to sign up for a webinar. Brilliant way to generate content for tradeshow support, by the way. It’s brands that have figured out one of the big keys to success on Twitter: Talk directly to your biggest fans and just have fun with them. Don’t try to sell them. And, it almost always works.
conferences, tradeshows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Click here to register for the free webinar co-hosted by Cision and CommPRO and then join us to learn how to: Prepare for all possible issues with a thorough plan. Events equal opportunity.
Attending conferences and tradeshows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. These are often covered by trade or industry press and can be converted into bylined content. Industry events. Customer education events.
Mission-critical tradeshows have ceased. We know of B2B marketers who had planned on attending 100+ tradeshows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual tradeshow events? Your customers are consumed with uncertainty and, in some cases, vanishing.
In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. See these related posts: How B2B Marketing Can Get More out of TradeShows. Many vendors have similar value propositions, webinar titles and even use the same adjectives. 1) Dare to be different.
Hosting a webinar? TradeShows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the tradeshow industry. Create a spokes-comic character you can use as a chatbot on your website or give them their own Twitter handle. Everything you create should have multiple purposes.
An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. Capabilities can include event planning, execution, and post-event support.
For example, I once worked for a company that promoted a webinar in native advertising. In aggregate, the entire campaign produced one of the highest webinar registration counts that business had ever seen. I put $100.00 into a sponsored Facebook post for that ad, and it lit up like lighter fluid. So we doubled the spend.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
Is there an online class or webinar you’ve been pushing off? Do some networking outside your usual travels of card exchanges and tradeshows. Maybe you’ve found your goals have changed. Now is the time to realign and adjust with an eye on a strong ending to your year. Summer School. Make time for professional development.
We have a webinar series that we do right now called Real Time Banter. We can’t do tradeshows, can’t do in person events. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. Do you see that accelerating?
No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort. If your organization gates content – white papers, webinars and or demos – track the source of registrations. Traffic is a directional indication of performance.
You can mention online classes and webinars, too. Think about the events you plan on hosting or participating in this year. For example, maybe you’ll attend a tradeshow or conference. Let people know. Legal Shifts. Did you recently file a lawsuit? Maybe you’re offering your stock to the public.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Webinars - Create a webinar dedicated to the topic of your content.
Event marketing , at gatherings like annual customer meetings and tradeshows, was huge in the 90s. Webinars became a big thing. And one more key element – the importance of live events. Then it went through a down period in the dot-com tech bust era, and especially after 9/11 when no one wanted to travel.
How could you create a 60- to 90-day ramp leading toward the launch of your next product or tradeshow, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.
When Tina would wander across tradeshow floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? We recommended then that each post be credited to the executive in charge of tracking those very regulations - the thought leader who was the source of that knowledge.
Attend industry events – tradeshows, webinars, conferences, etc. – Harry Bosch, Michael Connelly’s popular fictional detective of novel and TV fame, encourages young police officers who want to be good detectives to “get off your ass and knock on doors.”. The same is true for PR pros. Get out of the office and into the field.
Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. The pandemic boosted webinars, lives, online training, lectures, and the like. Test, test, test.
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