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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Audiences are asking for something different and that’s an opportunity for brands.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.

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Where can I find clients who need my PR services?

Remote PR Jobs

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. And that research comes from PR content.

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Content Is Everything Now

Contently - Strategy

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. How are you going to change?

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