ImPRessions - Crenshaw Communications
MAY 3, 2018
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.
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Polaris
DECEMBER 30, 2014
Have a conference, trade show, or other special event to promote? These platforms allow you to showcase photos and video from previous events, highlight the event location’s city, promote the event’s suppliers, partners, and speakers, and share images from other publications on the topic of your event, as well as white papers.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics. Industry events.
Cision
FEBRUARY 19, 2016
Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. If you are at a trade show, don’t be afraid to set up a face-to-face meeting.
Business Wire
FEBRUARY 2, 2018
For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Download our free social sharing white paper to learn how to leverage social channels for business news amplification. Implementation Tip! Not sure how to start this?
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