Trade Shows White Paper Writing 
ImPRessions - Crenshaw Communications
MARCH 23, 2017
The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.
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ImPRessions - Crenshaw Communications
APRIL 24, 2018
Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics. Industry events.
Landis PR
FEBRUARY 7, 2022
Writing a white paper? Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Producing an explainer video?
Business Wire
FEBRUARY 2, 2018
For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Write social messaging and share it with your internal teams. Implementation Tip! Not sure how to start this?
Sword and the Script
JANUARY 8, 2019
Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. Then, the references and contacts start to come a lot easier.
Beyond PR
MARCH 28, 2016
Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. A white paper you’re proud of? Do you have a new study to report on?
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