Ronn Torossian

MARCH 2, 2020

The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. Amazon changed the way people bought and read books, and then pretty much […].

Travel 195

Travel Digital PR Industry Strategy 195

Ronn Torossian

SEPTEMBER 29, 2024

In recent years, a new trend has emerged within the travel industry: “bleisure” travel, which blends business with leisure. For boutique and concept hotels, […] The post The Rise of ‘Bleisure’: Marketing Strategies for Attracting the Business-Leisure Traveler in Boutique and Concept Hotels appeared first on.

Hotels 195

Hotels Travel Strategy Marketing 195

Agility PR Solutions

JANUARY 20, 2022

Of all the industries beaten down by the pandemic, none was more impacted than travel—and a messy holiday season didn’t do much to get things back on track. But new research from travel guidance platform Tripadvisor, in partnership with Ipsos MORI, indicates that things are looking up for the beleaguered sector.

Travel 158

Travel Marketing Industry Trends 158

Agility PR Solutions

MAY 25, 2020

It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced everyone indoors.

Travel 167

Travel Crisis Industry International 167

Agility PR Solutions

SEPTEMBER 29, 2021

There are many ways that travel companies gain your attention. You may have seen a commercial for travel and it made you start thinking more about taking that trip. The post 5 comms approaches for travel agents to gain clients appeared first on Agility PR Solutions.

Travel 147

Travel Television Company Marketing 147

Agility PR Solutions

NOVEMBER 17, 2021

There’s no doubt that the pandemic modified travel—but that’s just part of the story. The hospitality chain’s newly released 2022 Traveler: Emerging Trends and the Redefined Traveler dives into an important truth: in two years, people’s lives were dramatically altered and it radically changed people.

Travel 155

Travel Marketing Trends Report 155

Cision

APRIL 22, 2021

Faye Preston is promoted to Head of News at Yorkshire Live; change of role for Diarmuid MacDonagh at Newsquest; Katie Bowman and Ed Grenby join Family Traveller.

Travel 156

Travel Media Blogging 156

Agility PR Solutions

SEPTEMBER 18, 2024

Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity.

Travel 113

Travel Airlines Examples Publicity 113

Agility PR Solutions

JUNE 21, 2021

In an increasingly safer world, people are now getting the travel bug, according to new research from leading travel guidance platform Tripadvisor. The post ‘Have Shot, Will Travel’: Who’s on the move, and where are they going? appeared first on Agility PR Solutions.

Travel 141

Travel Report Trends Publicity 141

Agility PR Solutions

OCTOBER 11, 2022

The travel industry is still alive and kicking, it’s just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. The post 4 marketing strategies for the travel industry appeared first on Agility PR Solutions. This post will […].

Travel 122

Travel Industry Strategy Tourism 122

Agility PR Solutions

JUNE 16, 2024

In today’s experience-driven economy, the travel and entertainment industries can only thrive when they’re able to capture the imagination of the public. This is where […] The post How PR drives success in travel and entertainment appeared first on Agility PR Solutions.

Travel 109

Travel Film Industry Publicity 109

Agility PR Solutions

JANUARY 16, 2024

The travel industry is an exciting, vast, and ever-evolving sector in which effective communication and public relations strategies—or lack thereof—can significantly impact a brand’s success.

Travel 117

Travel Industry Strategy Consumer 117

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 90

Travel Industry Tourism Hotels 90

Agility PR Solutions

DECEMBER 21, 2023

Travel has made a huge comeback in the last couple of years, and new research from group travel platform TrovaTrip offers a glimpse into the evolving landscape of travel preferences and behaviors for the entire travel industry.

Travel 109

Travel Trends Survey Groups 109

Business Wire

DECEMBER 15, 2021

As more COVID-19 vaccines roll out around the world, in-person events and travel resume, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans. At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities.

Blogging 379

Blogging Agency Travel Media 379

Agility PR Solutions

OCTOBER 31, 2024

The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical.

Travel 109

Travel Technology Consumer Industry 109

Burrelles Fresh Ideas

MARCH 19, 2024

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business.

Travel 92

Travel Trends Tourism Transportation 92

Agility PR Solutions

NOVEMBER 30, 2024

Traveling to Japan and Korea offers a fascinating look at how neighboring countries can share similarities yet maintain distinct cultural identities. From serene tea ceremonies in Kyoto to the electric buzz of Seoul’s K-pop scene, these two countries present a blend of shared history and unique appeal that captivates every traveler.

Travel 78

Travel 78

OnePitch

JUNE 4, 2024

Sarah Allard is a digital director at Conde Nast Traveller.

Travel 94

Travel Media 94

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78

Travel Consumer Strategy Tourism 78

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 81

Travel Branding Brand Guidelines 81

5W PR

JUNE 17, 2024

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience.

Travel 78

Travel Crisis Management Tourism Storytelling 78

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. .

Travel 318

Travel Training Pitching Course 318

The Hoyt Organization

AUGUST 9, 2024

Travel destinations and hospitality services are in extremely tough market competition. Seasoned public relations professionals are indespensable partners between travel and hospitality businesses and their target audience. PR efforts have a big impact on how visible a travel brand becomes.

Travel 77

Travel Tourism Industry Publicity 77

ImPRessions - Crenshaw Communications

MARCH 27, 2023

Crenshaw Communications’ founding partner and CEO, Dorothy Crenshaw recently traveled to New Delhi to join other communications firm leaders in attending the PROI Worldwide Global Summit 2023. Made up of partners in more than 55 countries, with a combined revenue of nearly 913 Million USD, PROI Worldwide harnesses the collective power of the (..)

Communications 296

Communications Travel B2B Leadership 296

5W PR

OCTOBER 22, 2024

In today’s highly competitive travel and hospitality industry, standing out requires a strategic and integrated approach to marketing. Psychographic analysis involves understanding the motivations, values, and preferences that influence their travel decisions.

Travel 78

Travel Marketing Engineering Advertising 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Steve Barrett on PR

FEBRUARY 23, 2024

As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.

Travel 147

Travel Agency Financial Company 147

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Deirdre Breakenridge

MARCH 13, 2020

As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information.

Communications 297

Communications Ethics Travel Employee 297

Agility PR Solutions

JUNE 6, 2024

Summer always brings a sense of wanderlust, and US consumers are ready to hit the road this year as summer travel inches ever closer to pre-pandemic levels. New research from travel insurance and assistance services firm Generali Global Assistance takes a look at this summer’s travel plans, as well as travelers’ concerns.

Travel 84

Travel Consumer Trends Insurance 84

Stuart Bruce

MARCH 9, 2020

Working from home is what I do when I’m not travelling all around the world to provide consultancy and training to help in-house PR teams … The post Top 10 tips for working from home appeared first on PR Futurist by Stuart Bruce.

Travel 218

Travel Training Publicity 218

Ronn Torossian

SEPTEMBER 29, 2024

As more individuals embrace flexible work arrangements, the rise of digital nomadism has emerged, creating a unique opportunity for hotels to capture a new segment of travelers.

Hotels 195

Hotels Travel Marketing Industry 195

Cision

SEPTEMBER 16, 2021

In our latest quarterly roundup of AP Style reminders, we cover back-to-school terms, travel terminology, and more.

Writing 195

Writing Travel Blogging Media 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. Our work will be bifurcated. Repetitive tasks and back-end office functions will be more automated.

Trends 407

Trends Communications Employee Corporate 407

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). More Categories -> Facebook Categories. Law, government, and politics.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0