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The Rise of ‘Bleisure’: Marketing Strategies for Attracting the Business-Leisure Traveler in Boutique and Concept Hotels

Ronn Torossian

In recent years, a new trend has emerged within the travel industry: “bleisure” travel, which blends business with leisure. For boutique and concept hotels, […] The post The Rise of ‘Bleisure’: Marketing Strategies for Attracting the Business-Leisure Traveler in Boutique and Concept Hotels appeared first on.

Hotels 195
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Effective Crisis Communications Strategies for Travel and Tourism Companies

Ronn Torossian

The travel and tourism industry is highly susceptible to various PR crises, ranging from natural disasters and political instability to health outbreaks and safety concerns. When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted.

Tourism 195
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The future of travel PR: 6 tips for adapting to change and innovating for success

Agility PR Solutions

The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical.

Travel 105
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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 90
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10 travel PR campaigns that went wrong

Agility PR Solutions

Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity.

Travel 110
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How PR drives success in travel and entertainment

Agility PR Solutions

In today’s experience-driven economy, the travel and entertainment industries can only thrive when they’re able to capture the imagination of the public. This is where […] The post How PR drives success in travel and entertainment appeared first on Agility PR Solutions.

Travel 105
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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Make it easier to engage with genetic testing as a way to inspire DNA travel.