The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 81

Travel Brand Branding Guidelines 81

Melissa Agnes

APRIL 22, 2014

While it can work in some instances, the “go write a news release” approach can lead to a crisis “battle rhythm” that can bring them squarely back to the 1980s. How news of a crisis travels is a critical reason why plans should be updated. Create a message map with powerful speaking points, then use that to write a news release.

Crisis 220

Crisis How To Crisis Communications Banking 220

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 107

Writing Case Study Study Brand 107

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Pro tip: research Wi-Fi speeds before you travel. One good piece of advice I heard before my travels was, “don’t work where you sleep.”

How To 309

How To Meeting Travel Employee 309

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. You imagine having complete control over what clients you work with. No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

JUNE 2, 2017

I also love writing. Some items on my bucket list are … next up are to travel to Asia, learn a third language and improve my karaoke game. If I had a billion dollars, I would … be doing exactly what I’m doing now, plus a lot more travel around the world!

Travel 243

Travel Agency Social Media Print 243

Polaris

DECEMBER 1, 2014

And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. 3: Conduct a Content Audit. 4: Required Resources.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). More Categories -> Facebook Categories. Law, government, and politics.

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

MARCH 6, 2024

Enthusiastically Embracing Wanderlust Patti Stueland, a motivational speaker and transformational coach, shares her inspiring journey of traveling the United States in an RV for the past four years. Reflecting on her upbringing, Patti credits her parents for instilling in her a love for travel and adventure from a young age.

Travel 130

Travel Groups Technology Creativity 130

Deirdre Breakenridge

SEPTEMBER 25, 2017

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech.

Writing 171

Writing Journalism Travel Meeting 171

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Buzzstream

JUNE 17, 2024

Your searches may differ based on the kind of outreach, but in most cases you can kickstart your outreach by finding people and sites writing about the same topic as your campaign. If you wanted to do an email outreach campaign to get people to link to a new travel report, you’d Google search for travel blogs.

How To 123

How To Travel Digital PR Google 123

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing. Tell stories.

Storytelling 180

Storytelling Writing Journalism Creativity 180

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Plus, it allows you to separate work lists from others like travel, chores – whatever the user deems necessary to keep life from spinning into chaos. BuzzSumo remains a go-to tool to assist PR pros in keeping track of who’s writing about what topics, and the resulting social engagement from each placement.

Tools 108

Tools SMB Survey Software 108

PRSay

JULY 10, 2019

I travel a lot for my job and have a lot of travel stories that teach me life lessons. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. A kind, unknown fellow traveler had turned it over to the airline. But it wasn’t there!

Pitching 139

Pitching Travel Airlines Writing 139

Medianet Australia

SEPTEMBER 18, 2024

Today, Medianet is excited to feature Chris, an experienced Editor for Sydney Travel Guide and the AU Review. With extensive experience in travel journalism, Chris expertly balances content creation for these leading publications.

Travel 52

Travel Interviews Media Journalism 52

Cision

JUNE 13, 2017

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. It’s a pizza party, not a state dinner.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MAY 26, 2017

I always loved to write. Have a love for writing — or at least like it. If I could go back in time, I would travel to….the The funny thing is, as an incoming college freshman I wanted to major in music business management. Once I determined that wasn’t a good fit, I thought about the things I really loved. We are blessed.

Analytics 227

Analytics Measurement Pitching Travel 227

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

OnePitch

DECEMBER 19, 2023

Alesandra Dubin , a freelance travel writer. Her writing has appeared in Good Housekeeping, Insider, Travel + Leisure, AFAR, Glamour, Esquire, and more.

Travel 94

Travel Writing Media 94

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. What are some of the biggest PR challenges travel and lifestyle brands face? What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

Rock the Status Quo

NOVEMBER 26, 2019

Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the same things. So I want to help spread the knowledge and help as many other people as I can through writing blog posts for the world to see.

SEO 130

SEO YouTube Travel Advertising 130

Cision

MARCH 18, 2016

He has also covered, the beer, wine and spirits industries for Tasting Table, Food Republic, Vanity Fair, Quartz, Saveur, Travel + Leisure and DuJour. Fixell focuses on industry trends and includes his own personal experiences in his writing. I mostly write about larger trends in the beer/wine/spirit industries (e.g.

Pitching 120

Pitching How To Travel Writing 120

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

Pitching 120

Pitching Travel Trends Print 120

Cision

JUNE 15, 2017

For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. If I could go back in time, I would travel to … northern Spain, Leon to experience the life of my grandparents and great grandparents.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad.

Tools 170

Tools Government Crisis Public Affairs 170

PR for Anyone

JULY 14, 2023

Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. We had one very long travel day, but we left early so the trip to the airport was basically a mini safari and it was there we saw one of the best sites of our trip. How to Get There?

Travel 130

Travel Airlines Video System 130

PR for Anyone

JULY 14, 2023

Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. We had one very long travel day, but we left early so the trip to the airport was basically a mini safari and it was there we saw one of the best sites of our trip. How to Get There?

Travel 130

Travel Airlines Video System 130

PR for Anyone

JULY 14, 2023

Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. We had one very long travel day, but we left early so the trip to the airport was basically a mini safari and it was there we saw one of the best sites of our trip. How to Get There?

Travel 130

Travel Airlines Video System 130

PRSay

SEPTEMBER 6, 2022

She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls. My co-author Claire Shipman and I have been writing about women in business for over a decade. Ahead of her Nov. The two are connected.

Journalism 148

Journalism Newspapers Policies Writing 148

Communications Conversations

MAY 12, 2020

We always joked that even Hollywood couldn’t write Sun Country’s history. Travel has also played a big part of honing in my personal style. Judging from your Insta feed, you seem to have the travel bug! Two travel-related questions: 1) Most underrated destination you’ve explored? Best travel tip?

Airlines 116

Airlines Travel Local Leadership 116

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. My hobbies outside of work include…being a traveler. Note, that I said “traveler” not, “I like to travel.” Rapid Fire Round.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120