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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Be Unforgettable.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

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Capture viral behavior with strange projects

Marketwired

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier]. The rules of social media readily disprove these methods. Grassroots methods.

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3 Steps to Involve Influencers in Your Crisis Plan

Cision

Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Get help with our free white paper! Consider working with a social media influencer who has a close connection and high engagement rate with their audience. Struggling to build out your crisis communication plan?

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

Most marketing videos aren’t going viral. 97% of respondents said video content and communication were useful after making a purchase. When you look at the six types of videos B2B professionals reported having watched, they are all educational themes.

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6 Tips for Creating Shareable, Loveable Content

Cision

Learn how with Cision’s free Brand Journalism white paper! There’s no secret formula to having content go viral, but these practices will help you see more shares and reads of your content. You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics.

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On Thought Leadership in Public Relations

Waxing UnLyrical

It has a good chance of also leading to requests for further thought leadership content or commentary on key platforms relevant to the organization (an old school viral characteristic). The momentum generated by an enhanced reputation and visibility in the media and other forums will make it easier to place further thought leadership content.