Viral White Paper Writing 
Cision
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. But let’s be real — it’s not sexy. How-To-Guides. Surveys & Research.
Cision
FEBRUARY 10, 2016
What’s the point in writing if no one cares? Learn how with Cision’s free Brand Journalism white paper! I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Love What You Write.
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Cision
AUGUST 26, 2015
You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.
Cision
JULY 20, 2015
Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.
Cision
APRIL 6, 2016
In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. Learn how to build a brand journalism program with Cision’s free white paper! Want to create content that resonates with your audience?
Cision
NOVEMBER 30, 2015
Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Get our free white paper! Which is not to say that something that generates strong offline word of mouth isn’t correlative to digital – quite the opposite. Practical Value.
Sword and the Script
JUNE 9, 2015
His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Drop “going viral” as a goal.
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