Cision

AUGUST 15, 2017

When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. Understand the value of being shareable and show them how this story has the potential to go viral. I always share that I walk the walk and talk the talk in my business. To Your Publicity Success!!!

Pitching 319

Pitching Television Media Social Media 319

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? Chris Lynch, Cision CMO, talked about how that three core pillars of storytelling are supported by data we already have access to.

Storytelling 0

Storytelling Data Communications Technology 0

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share. Boost your Brand Awareness. Priscilla is the marketing coordinator for Critical Mention.

Viral 70

Viral Radio Media Sports 70

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Airlines 160

Airlines Crisis Management Viral Crisis 160

NewsWhip

NOVEMBER 3, 2022

NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. Content that’s sort of going viral, but it’s bubbling underneath still; it hasn’t quite taken off yet, but you can find it the moment before it takes off.”.

Reddit 158

Reddit Viral Analytics Social Media 158

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 106

Viral Advertising Advertising Facebook 106

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 119

Viral Marketing Web Case Study 119

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

Presspage

SEPTEMBER 9, 2024

In this article, well teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Be open to letting employees in different departments write content for your blog, as long as it keeps in line with your overall content objective.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. His comment was, “Let me give you a weather forecast here: Blue skies‚ beautiful day‚ amazing sea and not one k *r in sight.

Training 148

Training Social Media Video Employee 148

Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Write an e-book (a great way to get email signups). Love What You Write. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Flack's Revenge

MARCH 23, 2017

Kelsey Libert writes: “Marketers can… create the tipping point needed to drive action or spread a message far and wide. Are you trying to build buzz for your topic and go viral, or more interested in driving action and conversions? Yea, I know, the answer is “Yes! Marketers want it all).

Real Estate 159

Real Estate Marketing Automotive Viral 159

Business Wire

MARCH 20, 2018

Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. Organic shares are really what make a story go viral.

Reddit 160

Reddit Media Analytics Trends 160

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. If that day finished out the way it started, then there’s no way would I be writing you this post. Though it’s a cliché, there is a reason writing down goals makes a difference. If you write it down and block out the time, then you are more likely to do it.

Hotels 132

Hotels Training Viral Pitching 132

PRSay

JANUARY 6, 2021

We even write emails with more thought. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. It opens people up and helps them listen.

Communications 198

Communications Viral Fashion Public Affairs 198

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs.

Communications 176

Communications Government Viral Radio 176

Sword and the Script

JANUARY 25, 2022

I think I’d be more than covered under fair use in writing about the report. There is an alternative available to me too: to write about something else. The chances of marketing content going viral are slim. However, I also want to publish some of the graphics, which is a different thing. There’s a better way.

Infographics 112

Infographics Marketing Viral Creativity 112

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. This way, millions of people share their results on social media, and in turn, Spotify gains viral engagement and extensive media coverage without relying on traditional PR tactics.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Experience matters.

Survey 165

Survey Data Media Ethics 165

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. There are credible – and often very passionate – arguments on both sides of the debate but the answer that’s right an organization probably varies.

Viral 123

Viral Infographics Web Content Marketing 123

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Echoing Mark, Jodi commented that just because a story is popular doesn’t mean everyone has to write about the same topic.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 100

B2B Facebook Community How To 100

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Engagements.

Journalism 163

Journalism Writing Viral Report 163

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

Social Media 108

Social Media Media Facebook Viral 108

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. In May, the top publishers writing about brands were fairly evenly distributed, but in June there was one clear champion. .

Employee 147

Employee Viral Crisis Brand 147