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Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment.
Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree.
Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. ” In reality, Retsyn was homogenized vegetable oil.
” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. Eventually Samsung completely killed the phone, but not before suffering significant damage in terms of reputation and sales. Who said “It is good to be king?” And it is good to be on top of the heap in social networking.
The influencer used to be someone who was, well, influential in a field – an industry analyst, educator, executive, reporter, etc. Now I think most people equate the term with social media influencer – anyone with a big Instagram following who shills for a brand.
The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take. It is all too tempting for any communications professional to consider how to coopt these systems; and poses all kinds of dilemmas about where to draw the line. Some may think “PR ethics” is an oxymoron.
Wikipedia: Hoax played on Emulex via Fake Press Release. I asked our team for examples, and they sent these: Fortune: Tesla accidentally manipulated their market cap on April 1st. Quartz: One fake press release created $200 million today—and another one made it disappear. Reuters: Fake Press Release about Google Acquisition Fools Tech Media.
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