Ronn Torossian

FEBRUARY 11, 2024

Building and maintaining a strong corporate reputation is both an art and a science. Navigating the delicate balance between the art of perception and the science of strategic communication is paramount for fostering […] The post Navigating the Art and Science of Building a Strong Corporate Reputation appeared first on.

Corporate 195

Corporate Reputation Consumer Company 195

Agility PR Solutions

MARCH 19, 2024

In an age where every statement can be amplified across the globe in seconds, and the line between a company’s success and crisis often hinges on the effectiveness of its communication, the stakes have never been higher for corporate spokespeople.

Corporate 113

Corporate Communications Crisis Examples 113

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Institute for Public Relations

MARCH 22, 2023

The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. The most relevant trends found for corporate communication in 2023 were:1.)

Corporate 105

Corporate Trends Communications Technology 105

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case.

Corporate 88

Corporate Communications Training Data 88

Agility PR Solutions

NOVEMBER 26, 2023

This dynamic landscape makes corporate communications more challenging than ever. But how on earth can businesses navigate this delicate […] The post 6 tips for navigating corporate communications in a complex world appeared first on Agility PR Solutions.

Corporate 106

Corporate Communications Company Publicity 106

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness.

Corporate 120

Corporate Communications Consumer Community 120

Axia PR

MAY 7, 2024

A “communications strategy” or a “communication strategy.” Your company’s “corporate communications department” or “corporate communication department.” Industry professionals should stop using these two words interchangeably. It’s all the same, isn’t it? Not exactly.

Communications 71

Communications Corporate Strategy Industry 71

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Business Wire

OCTOBER 8, 2020

Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of a global pandemic, they continue to happen and impact organizations, introducing risk, uncertainty and, at times, even brand ambiguity.

Communications 398

Communications Corporate Brand Branding 398

ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home.

Communications 193

Communications Corporate Crisis Reputation 193

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices.

Corporate 78

Corporate Industry Communications Ethics 78

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Agility PR Solutions

APRIL 28, 2024

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

Financial 110

Financial Reputation Corporate Brand 110

Axia PR

SEPTEMBER 6, 2022

In this episode, Matt Hurst, VP of Nielsen Communications, joins host Jason Mudd to discuss corporate communications. Tune in to learn more about Andy Jassy’s three-hour-long keynote speech, working with busy executives, how to produce meaningful keynote speeches, tips on crisis communications, and much more!

Corporate 71

Corporate Communications Crisis Communications Crisis 71

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Factors that influence corporate reputation are more complex and varied today than even five years ago. For their part, investors ranked social purpose as their second most important factor.

Reputation 162

Reputation Corporate Report Employee 162

Agility PR Solutions

JULY 28, 2021

Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would allow for cleaner emissions.

Crisis Communications 85

Crisis Communications Corporate Crisis Communications 85

Medianet Australia

MARCH 24, 2024

In this interview with Kira Reed, Head of Corporate & Internal Communications at Australian Red Cross, she shares insights into her career journey and the impactful work she and her team are involved in.

Internal 52

Internal International Corporate Communications 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. Communicating with purpose.

Corporate 144

Corporate Report Survey Employee 144

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Axia PR

MAY 1, 2024

Google vs Tesla: The ultimate corporate communication showdown College protests showcase need for effective leadership communication 60-second close: Strategic communication requires the right perspective

Communications 71

Communications Leadership Google Corporate 71

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

ImPRessions - Crenshaw Communications

JUNE 30, 2023

Today, Crenshaw Communications was recognized as a winner of Bulldog Reporter’s Bulldog PR Awards. Known as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards seek to applaud the best and brightest in corporate communications and public relations.

Agency 156

Agency Communications B2B Reputation 156

Stuart Bruce

NOVEMBER 1, 2021

He is currently working on … © Stuart Bruce - Future of corporate communications research with 10 notable insights was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Corporate 78

Corporate Communications Publicity Technology 78

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Agility PR Solutions

APRIL 21, 2021

Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year. A recent 2021 Global Communication Report from the University of Southern California explores “new activism” and the impact it will have on the communications field looking ahead.

Corporate 148

Corporate Communications Report Company 148

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. With both proponents and skeptics of DEI, being clear about where your company is actually looking to improve – and how and where it is achieving results – is key to communicating a positive, beneficial approach.

Communications 105

Communications Ethics Corporate Conference 105

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

Medianet Australia

AUGUST 24, 2023

Learn about the life and career of Meg Rayner, Head of Corporate Communications at GMHBA, in this PR Profile interview. Discover her journey in PR and communications, her highlights, valuable lessons, and recent successful projects.

Corporate 52

Corporate Communications Interviews 52

Stuart Bruce

OCTOBER 7, 2021

… © Stuart Bruce - DataComms Awards celebrate the excellent use of data in corporate communications was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Corporate 78

Corporate Data Communications Publicity 78