5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs. This creates double disadvantage.

Creativity 149

Creativity Industry Policies Mobile 149

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can online communities help people facilitate change in their lives and careers?

Community 150

Community Social Media Media Education 150

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. The fact that we broke through, we created something that people did not ignore and that engaged them — and that we blew industry and the client’s past KPIs out of the water — is proof great PR and creative work works.

Community 78

Community B2B Social Media Video 78

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Creativity 78

Creativity Industry Crisis Management Sports 78

Cision

SEPTEMBER 8, 2015

PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. Image: Guudmorning! ( Creative Commons ).

Community 120

Community Social Media Reputation Creativity 120

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows. Where is it found?

Community 120

Community Guidelines Crisis Communications Instagram 120

Agility PR Solutions

MAY 20, 2020

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move.

Creativity 85

Creativity Software Crisis Course 85

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

5W PR

DECEMBER 1, 2020

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Pitching Small Business Media 88

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness. So how do you turn followers into brand advocates?

Community 159

Community Social Media Training Education 159

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The Expo and Community hubs are in Brooklyn; Arts and Industry, in Manhattan.

Creativity 120

Creativity Print Big Data Fashion 120

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Solo PR Pro

OCTOBER 12, 2021

There’s a whole community of like minded people you can lean on. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community.

Community 76

Community Resources Groups Travel 76

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Final Thoughts on Branding from our Creative Agency. Looking for a creative agency? What technically is a “brand”?

Creativity 59

Creativity Agency Brand Branding 59

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 77

Creativity Study Survey Advertising 77

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Final Thoughts on Branding from our Creative Agency. Looking for a creative agency? What technically is a “brand”?

Creativity 52

Creativity Agency Brand Branding 52

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.

Community 100

Community eBook Social Media Customer Service 100

PR for Anyone

MARCH 6, 2024

Even during the challenges of COVID-19, Patti found creative ways to keep the spirit of adventure alive, organizing socially distanced outings to parks and outdoor spaces. Patti’s story serves as a touching reminder of the value of community and curiosity in enhancing the quality of life as we journey through the golden years.

Travel 130

Travel Groups Technology Creativity 130

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 73

Creativity Communications Brand Branding 73

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF. Monitoring Tools.

Community 60

Community Tools Measurement Crisis 60

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist. Find us on

Instagram 162

Instagram LinkedIn YouTube Creativity 162

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing.

Creativity 64

Creativity Marketing Analytics Measurement 64

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. In the meantime, digital speaking events have exploded. Comment below to add onto our list.

Training 195

Training Media Training Reputation Crisis Communications 195

The Hoffman Agency

AUGUST 23, 2022

I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance. At Hoffman, I’m finding that balance.

Storytelling 36

Storytelling Community Industry Transportation 36

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

5W PR

JANUARY 26, 2024

Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience. Access to target audiences Influencers have established communities of engaged followers that align with specific demographics or interests.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

JANUARY 24, 2024

They can then promote playful learning kits fostering independent exploration, open-ended art supplies sparking creativity, or board games designed for collaborative problem-solving. They can showcase products that help with joint activities, creative expression, and open dialogue. Fostering strong communities builds trust and loyalty.

Trends 78

Trends Brand Branding Policies 78

Agility PR Solutions

DECEMBER 12, 2021

While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a distressing global crisis. The COVID-19 pandemic sent the world into a frenzy, and brands were no exception.

Crisis 155

Crisis Media Creativity Community 155

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. Externally, having a workforce that reflects the communities served is beneficial to any PR team because those communities make up our stakeholders and our audiences. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. Have you seen other creative approaches to branding?

Creativity 69

Creativity Brand Branding Travel 69