Sword and the Script

OCTOBER 15, 2020

If you’re going to sell software to lawyers, you got to have your wits about you. Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing. And the six tips? Give our services a try.

Content Marketing 96

Content Marketing Marketing Print Software 96

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. This is content marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Contently - Strategy

JUNE 25, 2020

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Data-driven content marketing isn’t a two-step process. Brinker’s supergraphic is at 8,000 companies now.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. The post Content Marketing and the Future of Sales Enablement appeared first on Contently.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Rock the Status Quo

NOVEMBER 19, 2014

It also now has Haiku Deck design software on the SlideShare website, instead of separately only for iPad users, so it has a fantastic resource to CREATE a slide deck, if you don’t have any. Content Marketing' It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Polaris

DECEMBER 7, 2014

Who: Sarah is a UK-based blogger, content marketer, speaker and mom. 3: Content Marketing Institute. Who: Joe Pulizzi, a leading evangelist for content marketing, founded the Content Marketing Institute (CMI) in 2007. There are lots of free ones available for download. Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Contently - Strategy

SEPTEMBER 20, 2021

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Data-driven content marketing isn’t a two-step process. Brinker’s supergraphic is at 8,000 companies now.

Content Marketing 64

Content Marketing Data Strategy Marketing 64

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 162

B2B Leadership Marketing Software 162

Rock the Status Quo

JUNE 4, 2015

“Do you know what marketing automation is and have you used it for your clients,” he says? “I’m really not interested in any kind of software but just wanted to learn something new. What we’re taught about content marketing Ebooks and webinars that require phone numbers are incredibly annoying.

Content Marketing 100

Content Marketing Training Marketing Consumer 100

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

PeakMetrics Insights

FEBRUARY 13, 2019

One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand.

Software 40

Software Brand Branding Analysis 40

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR PR Tech Sum]. to approximately $5.5

Blogging 155

Blogging B2B Software SEO 155

PR 20/20

JULY 3, 2018

The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Should Content Marketers Fear Artificial Intelligence? But this doesn’t mean brands will show content creators the door.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 138

Digital PR Crisis Software Content Marketing 138

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. If you want to build an audience of subscribers….

Blogging 135

Blogging Software Google Content Marketing 135

Awario

DECEMBER 1, 2020

Larry Kim is the founder of WordStream, the world's top PPC marketing software company. He's also the CEO of MobileMonkey - a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger.

Interviews 103

Interviews Marketing Software Mobile 103

Onclusive

DECEMBER 6, 2019

MAICON is built on the idea that every piece of software marketers use today can be made more intelligent using AI and machine learning.Learn from a variety of real-life case studies on marketers who have deployed AI in their own companies. . Content Marketing World. Dates: October 13 – 16, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JULY 9, 2016

Also see: The Shocking Beef about Feeding the Content Monster . 3) Why I’m Killing the Marketing Qualified Lead. There’s an evolution the fermium model that’s gaining traction and deserves thoughtful consideration for marketers promoting Software as a Service (SaaS).

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Onclusive

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. Rose highlights goals within a program as falling into three categories in the buyer funnel: Subscribe, Win or Grow.

Measurement 199

Measurement Marketing Content Marketing Software 199

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. Photoshop and its Adobe companion, Lightroom have always been the ideal software to edit images, but they are cost-prohibitive for some people and require a bit of experience to use well. No software to run. so that it will load quickly). For uploaded images only.

How To 240

How To YouTube Software Creativity 240

Sword and the Script

NOVEMBER 21, 2023

If marketing costs are classified as capital expenditures and not operating expenditures, they move from the income statement to the balance sheet. This is the exact opposite of what has happened with software-as-a-service (SaaS). What did marketing spend to obtain those email addresses? That library has a quantifiable value.

Financial 145

Financial Marketing Survey B2B 145