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Private equity gets creative: What’s behind PR and content marketing firm acquisitions

Agility PR Solutions

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

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AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essential part of their creative toolkit

Agility PR Solutions

On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative.

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Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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Content Marketing Tools: What You Need to Know About CapCut Creative Suite

Agility PR Solutions

For everyone who loves to make exciting transformations to photos and videos, CapCut Creative Suite is the best pick. In this […] The post Content Marketing Tools: What You Need to Know About CapCut Creative Suite appeared first on Agility PR Solutions.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

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Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. Surveys, […].