PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. BRANDthrō uses data science to score and measure emotion.

Data 127

Data Marketing Survey Consumer 127

Agility PR Solutions

DECEMBER 6, 2021

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

Data 204

Data Marketing Analytics Publicity 204

Agility PR Solutions

MAY 7, 2023

Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 155

Data Strategy Marketing Advertising 155

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353

Agency Communications Marketing Leadership 353

Agility PR Solutions

MARCH 17, 2022

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. The post Most marketing departments rely on outdated data and analytics practices appeared first on Agility PR Solutions.

Analytics 161

Analytics Data Marketing Company 161

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Earning their attention. Remember, it’s not about the size of your list.

Pitching 370

Pitching Data Privacy Writing 370

Agility PR Solutions

MAY 24, 2023

In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market.

Data 148

Data Strategy Marketing Groups 148

Agility PR Solutions

NOVEMBER 14, 2022

The post Data debacle: Marketing execs say their ability to predict customer behavior is guesswork appeared first on Agility PR Solutions. The post Data debacle: Marketing execs say their ability to predict customer behavior is guesswork appeared first on Agility PR Solutions.

Data 154

Data Marketing Analytics Study 154

Agility PR Solutions

APRIL 11, 2024

Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing the customer journey.

Data 101

Data Marketing Brand Branding 101

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Agility PR Solutions

APRIL 3, 2024

Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality.

Healthcare 91

Healthcare Data Report Industry 91

Onclusive

APRIL 17, 2020

Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. VP of Marketing. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Clarissa Horowitz.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

APRIL 2, 2020

VP of Marketing, BitGo. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Speaker & Webinar Info. Clarissa Horowitz. Sara Eberle. Lona Therrien.

Data 370

Data Corporate Communications Marketing 370

Agility PR Solutions

AUGUST 3, 2022

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

Privacy 147

Privacy B2B Data Report 147

Agility PR Solutions

SEPTEMBER 8, 2022

Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can improve your performance across all channels.

Big Data 101

Big Data Social Media Data Marketing 101

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Data and research. PR people should never let good data go to waste.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Agility PR Solutions

JULY 16, 2023

In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. In this blog, we will explore the concept of data-driven marketing and how leveraging analytics can significantly improve campaign performance.

Analytics 78

Analytics Data Marketing Trends 78

Agility PR Solutions

DECEMBER 22, 2022

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

Data 154

Data Report Enterprise Software 154

Agility PR Solutions

JULY 21, 2021

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake.

Data 85

Data How To Marketing Survey 85

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. Similar laws will take effect in Virginia, Colorado, Connecticut and Utah next year.

Privacy 78

Privacy Data Marketing Retail 78

Agility PR Solutions

MARCH 26, 2023

Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns.

Data 85

Data Marketing Survey Publicity 85

Agility PR Solutions

JUNE 22, 2023

Ensuring data privacy is critical for the success of your SEO and online marketing plans. Unfortunately, many businesses fail to adequately safeguard the personal information provided by millions of users on online platforms.

Privacy 78

Privacy SEO Data Marketing 78

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

Big Data 78

Big Data Analytics Data Analysis 78

Mindful Marketing

JULY 19, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. The market for data brokering is huge – now a $138.9

Analytics 100

Analytics Data Retail Advertising 100

The Resolution Blog

JULY 16, 2020

PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. Cole is the author of the […].

Storytelling 156

Storytelling Data Interviews Reputation 156

Agility PR Solutions

FEBRUARY 12, 2024

In today’s digitized business operations, data security is an important aspect of running a successful business. This article aims to spread awareness on why businesses simply can’t afford […] The post The cost of compromise: Why businesses can’t afford to skimp on data security appeared first on Agility PR Solutions.

Data 166

Data Financial Reputation Publicity 166

Agility PR Solutions

APRIL 19, 2022

Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID.

Data 85

Data Privacy Marketing System 85

Agility PR Solutions

NOVEMBER 14, 2023

You need the right messaging, the right marketing channels, and the right data to generate the right leads. Data-driven strategies for lead generation will help you make informed decisions that […] The post 7 data-driven strategies for hyper-personalized lead generation appeared first on Agility PR Solutions.

Data 106

Data Strategy Marketing Publicity 106

ImPRessions - Crenshaw Communications

MAY 11, 2020

One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

Data 234

Data B2B Survey Banking 234

Agility PR Solutions

OCTOBER 23, 2023

The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new research from data observability firm Revefi.

Data 106

Data Survey Marketing Publicity 106

Agility PR Solutions

JUNE 6, 2023

In today’s fast-paced and data-driven world, businesses need access to large volumes of high-quality data to drive their decision-making processes. Companies can partner with DaaS […] The post Understanding Data-as-a-Service: 7 ways DaaS can boost your PR appeared first on Agility PR Solutions.

Data 154

Data Analysis Company Marketing 154

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Agility PR Solutions

MAY 2, 2023

In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their budget spend.

B2B 78

B2B Measurement Data Marketing 78

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 158

B2B Study Marketing Education 158

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 249

Ethics Data Privacy Policies 249

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78