The Modern PR Approach For B2B Tech Companies
ImPRessions - Crenshaw Communications
AUGUST 30, 2023
Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” On the surface, this seems logical, but dig a l
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