Ronn Torossian

JANUARY 19, 2024

To evaluate the success of a technology campaign, you need to measure key metrics. These metrics assess the campaign’s objectives, outreach, engagement, and impact. By analyzing these metrics, you can determine the campaign’s performance, audience response, and overall return on investment (ROI). Click-Through Rate (CTR) Measures the percentage of users who clicked on a campaign […] The post Key Metrics for Evaluating the Success of Your Technology Campaign appeared first on.

Technology 195

Technology Measurement 195

PRSay

JANUARY 19, 2024

Even as backlash and legal challenges intensify against diversity-related initiatives, many employers have deepened their commitment to diversity, equity and inclusion programs, a report from the employment law firm Littler finds. In a survey of 320 U.S. C-suite executives, a majority (57%) said their organizations have expanded their DEI commitments and activities over the past year.

Survey 95

Survey Employee Leadership Training 95

Ronn Torossian

JANUARY 19, 2024

The tech landscape is a vibrant and changing ecosystem where brands are required to build specific relationships to garner respect, authority, and loyalty. With fickle attention spans and a big crowd, the best way to stand out and build lasting value is to focus on developing the vital relationships that every tech brand should prioritize, […] The post Here are the Most Important Relationships to Build as a Tech Brand appeared first on.

Brand 195

Brand Branding 195

NewsWhip

JANUARY 19, 2024

“I prefer HEB.” That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. In our last brand coverage blog we wrote about Disney and Apple being the two most mentioned brands involved in suspending advertising on the platform, but the conversation was still steadily gaining attention as it spilled into the new year.

Advertising 78

Advertising Advertising Brand Branding 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Doctor Spin

JANUARY 19, 2024

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival. The practice should be taken seriously. Therefore, as a public relations adviser, I adhere to a series of principles to uphold communicative discipline. Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a dir

Communications 52

Communications eBook Leadership Corporate 52

Doctor Spin

JANUARY 19, 2024

Leaders must wield the Sword of Certainty wisely. Being informed and granted a bigger picture is a typical leadership privilege. It grants the leader an extra buffer of power over the uninformed. However, as the saying goes, “With great power, comes great responsibility.” Here we go: The Psychological Weight of Uncertainty At a military training ground, an instructor faced 20 fresh recruits.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

PR Fuel

JANUARY 19, 2024

More and more information is released onto the web every single day. In this oversaturated world, a press release is a powerful tool to convey important information and capture the attention of your target audience. However, amidst the sea of. Read More The post What’s the Secret to Truly Great Press Release Headlines? appeared first on eReleases.

Web 52

Web Tools Writing 52

Doctor Spin

JANUARY 19, 2024

This is a checklist for communicative leadership. Becoming a more communicative leader doesn’t have to be difficult. With a little extra effort (and careful attention to detail), anyone can become a better leader of groups and organisations. Here we go: Checklist for Communicative Leadership “The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw Spin Academy | Online PR Courses The Checklist for Communicative Leadership How can you ensure you

Leadership 52

Leadership Communications eBook Course 52