ImPRessions - Crenshaw Communications

APRIL 11, 2024

The headlines, social posts and PR takes were fascinating. “Guyana president blasts journalist when discussing country’s oil reserves” “Stop Lecturing Me’: Indian-Origin Guyana Pres. Shuts Down BBC Journalist, Exposes West’s Hypocrisy” “BBC journalist humbled by Guyana’s president…” Last week international communications expert (and my friend) Bob Pickard posted a fascinating “train wreck” excerpt of an exchange betwee

Interviews 193

Interviews How To Media Viral 193

Steve Barrett on PR

APRIL 11, 2024

The Unilever brand’s iconic campaign turns 20 years old this week and is still influencing Dove’s communications to this day, proving that purpose and profit are not mutually exclusive.

Marketing 129

Marketing Communications Blogging 129

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.

Enterprise 117

Enterprise Automotive Company Airlines 117

Prowly

APRIL 11, 2024

If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report?

Report 104

Report How To Media Data 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 11, 2024

In today’s world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is crucial to influencing consumer behavior and steering organizations toward a more sustainable future.

Industry 106

Industry Strategy Consumer Publicity 106

Agility PR Solutions

APRIL 11, 2024

Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing the customer journey. But marketers struggle to leverage this data at all stages of […] The post The untapped potential of first-party behavioral data: 3 in 4 marketers say collecting it is critical, but less than half are curre

Data 101

Data Marketing Brand Branding 101

HMA Public Relations

APRIL 11, 2024

Alison Bailin is back on the blog this week to share more nuggets of wisdom on leadership from the new book, "Heart First for Emerging Leaders" by David Grossman. Take a look!

Leadership 77

Leadership Blogging 77

Agility PR Solutions

APRIL 11, 2024

Crisis experts salivate whenever a PR crisis occurs. These self-proclaimed know-it-alls, like most PR people, say that they have all the answers. Currently, crisis specialists in sports PR are providing unasked-for advice regarding how Major League Baseball, the Los Angeles Dodgers and MLB superstar Shohei Ohtani should act during the ongoing investigation into a gambling […] The post Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners appeared

Sports 96

Sports Crisis Media Relations Media 96

OnePitch

APRIL 11, 2024

In the world of public relations, it’s no secret that tailoring your pitch rather than blasting out something generic is the best way to go. If you’re like us, you’ve probably considered a million ways to ensure your pitch is personalized to your target while also reflecting the value that your source or client can provide them.

Pitching 73

Pitching Local Media Publicity 73

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Communications

Agility PR Solutions

APRIL 11, 2024

As the March winds kicked in, the Bulldog train kept on a’rollin’, notching another record month for content traffic. A variety of insightful posts led the charge last month, highlighted by topics like leveraging geocoding strategy to fine-tune your PR targeting, creating a digital transformation roadmap for your PR firm, tapping responsible trendjacking to boost […] The post ICYMI: Bulldog’s Top 10 most popular posts in March appeared first on Agility PR Solutions.

Training 96

Training Strategy Publicity 96

Mark My Words

APRIL 11, 2024

Daily Mail Parenting campaigner Kelly McKee Zajfen, Argentine socialite Delfina Balquier and stylist Tracy Robbins are the three to have so far posted a picture of it on Instagram. But PR guru Mark Borkowski said: ‘It’s either hubris or else very weird strategy. What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label – and even that looks like it’s peeling off.’ Meghan could have found inspiration from her father-

Strategy 60

Strategy Instagram 60

Agility PR Solutions

APRIL 11, 2024

We’ve gathered valuable advice from a few of the 2024 Bulldog PR Awards journalist judges to help you craft winning entries by asking them 5 essential questions. Renowned global columnist Christopher Elliott, Pulitzer Prize-winning Oregonian journalist Tom Hallman, Jr. and Bulldog editor Richard Carufel have been judging the Awards for over a decade—here’s what they […] The post The inside scoop: Bulldog PR Awards judges’ insights show you how to craft entries that win appeared first

How To 78

How To Publicity 78

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities.

Social Media 65

Social Media Video Viral Brand 65

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Maxim Behar

APRIL 11, 2024

I'm not sure how many of you realize, but we've been caught between two wars for months. And we don't know which one is scarier. No, I don't mean the one in Ukraine, but the other one – in the Middle East. The real "military" wars may be more, but none of us here, in the small and baffled Bulgaria, cares about what's happening even a hundred kilometers from our borders.

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Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, this little love affair can lead to navel-gazing—and irrelevant content.

B2B 52

B2B Marketing Enterprise Survey 52

Maxim Behar

APRIL 11, 2024

Host (Andrey Arnaudov): Good evening to Maxim Behar, whom you already know; I have known him for over 20 years. We recently calculated that we have known each other for at least 21 years. Maxim: Exactly. Hello, Andrey. It's always a pleasure to see you. This is Andrey and Maxim, unofficial. Host: Exactly. I hope it stays unofficial, but it's crucial to really prepare the attendees for what is waiting for them in Berlin on April 13th, where you'll be our speaker.

Television 59

Television System Interviews Travel 59