Ronn Torossian
NOVEMBER 23, 2020
Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then. Though symbiotic, the relationship between PR professionals and journalists has survived over the decades even though today’s media’s speed and diversity appear to […].
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to action.
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Business Wire
NOVEMBER 2, 2020
We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.
Onclusive
NOVEMBER 10, 2020
Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
NOVEMBER 16, 2020
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think. The post A super-simple explanation of how your PR is boosting your client’s results on Google appeared first on PR Resolution — by CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
NOVEMBER 19, 2020
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.
ImPRessions - Crenshaw Communications
NOVEMBER 11, 2020
In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media.
Business Wire
NOVEMBER 30, 2020
Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people. Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.
Ronn Torossian
NOVEMBER 16, 2020
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. But there will come a day when all of this is behind us, and we are marching forward into a world free from […]. The post PR Messaging Shifts in a Post Pandemic World appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
NOVEMBER 22, 2020
Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]. The post Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.
ReimaginePR
NOVEMBER 13, 2020
Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. They’re a big digital agency that builds and maintains websites you know and use frequently. But they’re behind the scenes, mostly handling site mechanics.
Cision
NOVEMBER 27, 2020
It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.
ImPRessions - Crenshaw Communications
NOVEMBER 19, 2020
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Business Wire
NOVEMBER 3, 2020
For any organization, 2020 has been a messaging challenge. COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. People are distracted, and now we’re at the end of a contentious election cycle where emotions are running high. As communicators, how do you navigate election season and beyond, and what are the best strategies to get your message in front of your target audience?
Ronn Torossian
NOVEMBER 30, 2020
Companies are always looking to make it easy for consumers to find the business online. However, they should also be looking to reach out to other potential customers who might require the same products or services. This is precisely why choosing the right marketing channels is important. Depending on what the business does and what […]. The post Choosing the Right Marketing Channel appeared first on.
Prowly
NOVEMBER 4, 2020
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. The post How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples) appeared first on Prowly Magazine.
The Resolution Blog
NOVEMBER 12, 2020
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, ‘celebrating BME talent’ Stella and Sarah explore representation in Public Relations, from an inclusivity perspective on the communicators side but also our responsibility in truly understanding, connecting and relating to the public.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
NOVEMBER 23, 2020
Key takeaways from our 2020 Comms Report to help you plan for 2021.
ImPRessions - Crenshaw Communications
NOVEMBER 18, 2020
Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. . Tech culture is well-known for its overuse of buzzwords.
PRSay
NOVEMBER 12, 2020
It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses. But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor.
Ronn Torossian
NOVEMBER 27, 2020
One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t. This growth is because consumers feel more connected with the […].
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Prowly
NOVEMBER 19, 2020
Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]. The post 6 Tactics to Increase Brand Awareness For Your Small Business appeared first on Prowly Magazine.
Agility PR Solutions
NOVEMBER 16, 2020
Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost your digital growth and ensure that you will be able […]. The post 6 tips for managing an effective digital growth strategy appeared first on Agility PR Solutions.
Cision
NOVEMBER 11, 2020
3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty.
Communications Conversations
NOVEMBER 24, 2020
By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. Nathan Apodaca riding a longboard down an off ramp sipping on a jug of Ocean Spray after his car broke down. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
PRSay
NOVEMBER 23, 2020
At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. One-quarter of journalists rank quotes as the least important element in a news release — after the boilerplate and the dateline. Make yours short, rare and memorable, and also sound like a real person said them.
Ronn Torossian
NOVEMBER 25, 2020
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves […]. The post Who Needs a Style Guide?
Prowly
NOVEMBER 15, 2020
Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might still be using good old Excel for press contact management. There’s nothing wrong with that, except… it […].
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