Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search.

SEO 131

SEO Engineering Google Study 131

Agility PR Solutions

FEBRUARY 24, 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. This makes companies consistently review the future of social media and […].

Trends 185

Trends Marketing Media Social Media 185

Awario

FEBRUARY 23, 2021

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy.

Social Media 133

Social Media B2B Media Strategy 133

Cision

FEBRUARY 25, 2021

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps!

Blogging 400

Blogging Media 400

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319

B2B Company SMB Automotive 319

Ronn Torossian

FEBRUARY 25, 2021

Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business. A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder in the past three years with another 48% saying that competition had even become much […].

Government 195

Government Survey Report Brand 195

Cision

FEBRUARY 26, 2021

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.

Marketing 368

Marketing Consumer Company Blogging 368

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2021

To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. Her clients and coworkers value her hard work and attention to detail and we’re excited to congratulate Caroline on her advancement to Senior Account Supervisor.

Groups 280

Groups Media Relations Communications Media 280

Onclusive

FEBRUARY 24, 2021

When Equilar , the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts, and building media relationships with reporters for potential pitches.

Case Study 195

Case Study Communications Study Leadership 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

FEBRUARY 23, 2021

It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable. Although advertising had a temporary setback at the start of the initial lockdowns and economic instability, it quickly bounced back. Half of the […]. The post Digital Advertising Risks appeared first on.

Advertising 195

Advertising Advertising Media Relations Marketing 195

Agility PR Solutions

FEBRUARY 22, 2021

A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do. Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions.

Measurement 191

Measurement How To Analysis Publicity 191

Steve Barrett on PR

FEBRUARY 26, 2021

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

Communications 174

Communications Storytelling Marketing Brand 174

Cision

FEBRUARY 23, 2021

GB News announces multiple appointments ahead of launch; Employee Benefits appoints Kavitha Sivasubramaniam as Acting Editor; Adam Storer promoted to Senior SEO Editor at The Sun.

Employee 150

Employee SEO Media Blogging 150

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

FEBRUARY 22, 2021

Historian and educator Carter G. Woodson had the vision to create a moment once a year to celebrate and recognize the contributions of African Americans in the United States. Woodson’s vision started with Negro History week in 1926 and, 50 years later, became what we know as Black History Month. Since 1976, every American president has designated February as Black History Month and endorsed a specific theme.

Communications 165

Communications System Education LinkedIn 165

Ishmael's Corner

FEBRUARY 25, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable.

Storytelling 162

Storytelling Communications Publicity Training 162

Agility PR Solutions

FEBRUARY 24, 2021

As the COVID crisis continues to pummel the business world, new research from professional services and business consulting firm LBMC offers insight into business trends, challenges, and levels of optimism across seven major industries in the U.S. Not surprisingly, the COVID crisis was the monster challenge of 2020, affecting all industries and nearly three out […].

Trends 120

Trends Strategy Crisis Industry 120

Cision

FEBRUARY 25, 2021

Juan Costa Paz appointed Global Creative Director at Vogue; David Brenchley now covering investments at The Times; Gareth Ceidiog Hughes appointed Editor of Nation.Cymru.

Creativity 120

Creativity Media Blogging 120

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

FEBRUARY 24, 2021

In February, PRSA’s Greater Kansas City Chapter is celebrating Black History Month and the start of the Chapter’s 60th year by honoring its former member Dr. Inez Y. Kaiser, the first Black woman to open her own PR firm and to serve national clients. The Chapter is establishing the $25,000 Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund at the Greater Kansas City Community Foundation for undergraduate college scholarships.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Prowly

FEBRUARY 25, 2021

There are still plenty of people who don’t know how huge the video game industry is. On average, around ten gaming titles make as much or more as Hollywood’s #1 hit every year. In 2020, industry revenue reached nearly $180 billion. Just to compare (and to be fair by using the last pre-COVID year), the […]. The post Public Relations for Video Games – How to do Gaming PR in 2021 appeared first on Prowly Magazine.

Video 104

Video Publicity How To Industry 104

Agility PR Solutions

FEBRUARY 22, 2021

The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues. The stand-out change over the nine months from when COVID-19 became a global pandemic is the significant increase in business leaders’ engagement with […].

Study 117

Study Groups Publicity Trends 117

Muck Rack

FEBRUARY 23, 2021

How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency

Agency 163

Agency Communications 163

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

FEBRUARY 26, 2021

Tim Alberta joins The Atlantic, Monica Davey, Julie Bloom, others promoted at The Times, and more.

Media 137

Media Blogging 137

Prowly

FEBRUARY 24, 2021

When it comes to sharing your client’s news, every PR knows the importance of having the right media list. An in-depth list of design journalists can help you to maximize the coverage you secure, ensuring you can maximize brand awareness and reach even more people. However, creating a media list can be an incredibly challenging […]. The post Top Design Journalists to Cover Your Story – The 2021 List appeared first on Prowly Magazine.

Brand 104

Brand Branding Media Publicity 104

Agility PR Solutions

FEBRUARY 24, 2021

Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning. As with any credible brand, this effort requires taking time to think about your skill sets and how to strategically […].

Industry 112

Industry Marketing Advertising Advertising 112

Awario

FEBRUARY 25, 2021

In this blog post, we go through the history of the mascot, how M&M's uses it in advertising and social media strategy and how much buzz it generates online.

Advertising 114

Advertising Advertising Brand Branding 114

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Communications Conversations

FEBRUARY 23, 2021

So much has been written about Clubhouse already–I hesitated to even try to add another viewpoint. However, as I continue to think about Clubhouse from a brand perspective, and field questions from clients on the topic, I wanted to create an informed opinion not based on my personal preferences, but based on the data. So, I thought today we’d look at 5 pieces of data and what they tell us about the ultra-hot social media app so far (and its future).

Reddit 103

Reddit Data YouTube Web 103

Prowly

FEBRUARY 24, 2021

The film industry is one of the most challenging to secure coverage in. To get the coverage you deserve, you need to have the best contacts and an in-depth media list of film journalists. However, building a list of film journalists can be a complex and time-consuming task. In the fast-paced film industry, keeping track […]. The post Top Film Journalists to Cover Your Story – The 2021 List appeared first on Prowly Magazine.

Film 104

Film Consumer Industry Media 104

Agility PR Solutions

FEBRUARY 25, 2021

During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves around online awareness, consideration, and decision-making. With an ever-increasing focus on online connection, […].

Marketing 106

Marketing Fashion Strategy Analysis 106