Agility PR Solutions

DECEMBER 3, 2023

Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way). To learn more about this phenomenon, […] The post 8 common social media customer service pitfalls and how to avoid them appeared first on Agility PR Solutions.

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Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

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Crisis Management Social Media Crisis Airlines 106

Business Wire

APRIL 17, 2024

Just as important as email, social media, and advertising, is the press release. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging. With your research completed and your messaging created, next you need to determine the right mix of channels to best deliver your news.

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Prowly

JUNE 21, 2022

When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR.

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Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

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Agility PR Solutions

NOVEMBER 16, 2021

For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn’t neglect or misuse it.

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Social Media Strategy How To Media 161

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

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Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department.

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Social Media Examples Guidelines Media 104

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Promoters” are all about promotion on social media platforms.

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Social Media How To Media Journalism 247

Axia PR

DECEMBER 12, 2023

Learn how to use the top seven social media platforms to your advantage. Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand.

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Agility PR Solutions

FEBRUARY 23, 2022

The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these situations is to be reassured that the company cares about them […].

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Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

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Axia PR

MAY 31, 2023

The good, the bad and the ugly: a guide to responding to social media comments It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This is a guide to responding to positive, negative and neutral social media comments:

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Agility PR Solutions

JULY 14, 2021

A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies.

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Social Media How To Marketing Media 161

Axia PR

JANUARY 23, 2024

The average American spends over two hours a day on social media. How many 30-second videos have you scrolled through on social media today? If you use the popular social media platforms, we’d guess likely over 200. Short-form videos are taking over social media.

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Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

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Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

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Analysis Social Media How To Media 157

Axia PR

OCTOBER 10, 2023

There are 25 qualities your company should consider when looking to hire a social media manager. A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics.

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Social Media Media How To Analytics 62

Axia PR

OCTOBER 10, 2023

There are 25 qualities your company should consider when looking to hire a social media manager. A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics.

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Social Media Media How To Analytics 62

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

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Brand Branding How To Reputation 195

Axia PR

JANUARY 16, 2024

In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Tune in to learn more!

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ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

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PR Fuel

AUGUST 13, 2023

Social media is a must for businesses of all sizes. If you’re not used to creating social media. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportunities. Read More

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PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

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Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The post How to Improve Your Social Media Targeting appeared first on Cision. The key to making these tools most effective for your situation is to build in proper metrics.

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Cision

OCTOBER 3, 2017

These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

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Social Media How To Media Journalism 202

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. How to push back – from the start The social takes were one thing, but the full interview between the two men is far more nuanced.

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Agility PR Solutions

JULY 5, 2022

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. The post How to discover the perfect social media influencer for your brand appeared first on Agility PR Solutions.

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Social Media How To Brand Branding 91

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? Know how well your messaging works.

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How To Biotechnology Case Study Leadership 370

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

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Social Media Strategy Media Reputation 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Social Media Media Mobile SEO 87

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

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Brand24

APRIL 3, 2019

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance.

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Axia PR

MARCH 29, 2023

Use this short guide to learn best practices for social media right now. To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms.

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Social Media Brand Branding Media 62

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

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