ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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Pitching How To Media Privacy 156

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. What do you solve.

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Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be timely and relevant with your pitch. Make sure your pitch is grammatically correct and well-written. It all comes down to the pitch. Don’t make pitches about you.

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PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year. Here’s an example.

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PR for Anyone

SEPTEMBER 1, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.

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PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I’d love to connect.:

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PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? Pick one of these and start pitching the media today! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! It’s almost October.

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PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I’d love to connect.:

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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Pitching Media Financial YouTube 130

Axia PR

APRIL 23, 2024

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Let’s see what works and what doesn’t in today’s newsroom.

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PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? However, a story is rarely secured on the initial pitch. Pitches that grab reporters.

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PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. If you are an insurance agent, this is a great time to pitch a story about this. to pitch the media to land in the media.

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Pitching Strategy Publicity Media 130

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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Pitching Nonprofit Financial Insurance 130

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that.

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Twitter Pitching Financial Video 130

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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Pitching Television Media Interviews 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Create a Great Hook.

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Pitching Media YouTube Video 130

Culpwrit

DECEMBER 4, 2023

By Jack Keich New business is the lifeblood of the public relations industry, and many professionals will tell you that there is nothing more exciting than winning.

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Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist , a ratio that’s more than doubled over the past decade. But when it comes to the current state of the public relations industry, it is.

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Industry Agency Report Technology 100

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media? Here’s an example.)

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Pitching Media B2B Examples 118

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

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Pitching Television Interviews Video 130

Agility PR Solutions

APRIL 17, 2022

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your pitch needs to stand out among media outlets.

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Pitching Media Industry Analysis 161

OnePitch

JANUARY 4, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

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Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

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Pitching Media Relations Journalism Report 105

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

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Pitching Software Construction Writing 298

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches.

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Onclusive

OCTOBER 4, 2021

Thanks to our meticulous human-curation process, we offer the most current North America and UK author profiles in the industry—with plans to expand this capability to other regions very soon. The next step is to break through the noise to get their attention and put a pitch in front of them that they cannot ignore. Request Demo.

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Industry Media Reputation Report 195

OnePitch

MARCH 29, 2023

Learn how this pitch landed a thought leadership placement in Healthcare Digital for their client's CISO and her thoughts on cyber attacks in the healthcare industry.

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OnePitch

JANUARY 18, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Want more tips for pitching TechCrunch? Any interest in covering this news exclusively?

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PR for Anyone

MAY 22, 2020

Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. I use a Google doc for tracking pitches and also keeping track of my top journalists.

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Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. You’ll undoubtedly have suggestions for categories.

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Industry Pitching Agency Measurement 125

OnePitch

SEPTEMBER 28, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that placed in Insider due to their intro to a CEO as a future resource for stories. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . The pitch body was well-crafted. Timing was perfect. Email us at info@onepitch.co

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Agility PR Solutions

DECEMBER 21, 2021

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.

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Pitching Strategy Media Report 169

OnePitch

AUGUST 10, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that introduced a source as a thought leader and landed coverage in Smart Cities Dive. Operated by Industry Dive, Smart Cities Dive “sparks ideas and shapes agendas for 10+ million decision-makers in competitive industries.” Email us at info@onepitch.co

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OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

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OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

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Pitching Consumer Trends Viral 94

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. And you have reaped the benefit of being positioned as the expert in your industry. Most news is written on an 8th grade level.

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