ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Put an even longer tail on survey results.

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Survey How To Construction Data 120

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. The post Infographic: Where Institutional Investors Read News and Earnings Releases appeared first on Cision.

Infographics 120

Infographics Comparison Retail Study 120

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

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Infographics Data Case Study Content Marketing 68

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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Infographics Social Media Media Survey 60

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. This is up 17% from last year where 51% said media relations was getting harder.

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Survey Media Relations Report Media 76

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

FEBRUARY 9, 2024

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

MAY 19, 2015

The Social Times recently published an infographic by a UK-based software company called SDL. It calls for “global customer experience wakeup call” and is based on a survey of nearly 3,000 people in nine countries. The post Infographic: The Perennial Customer Revolution appeared first on Sword and the Script.

Infographics 60

Infographics Customer Service Exercises Software 60

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner. Now would be a perfect time to do that. 888 243 3470.

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Digital PR Marketing Infographics Video 264

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts.

Survey 60

Survey Marketing B2B Infographics 60

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

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Infographics Case Study Content Marketing Video 235

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

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Brand Branding Infographics How To 145

Sword and the Script

OCTOBER 6, 2015

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. The survey found considerable organizational confusion as to what effective content marketing looks like.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? The problem with this is that this is simply one case study.

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Infographics Pinterest Case Study Facebook 77

Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. Here’s Jodie’s recommendation for a press release template.

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Pitching Infographics Survey Resources 87

Sword and the Script

JANUARY 25, 2022

I had plans to cover a survey – as I often do with attribution. The images published below are based on an infographic by Foter that explains the concept graphically. This isn’t the post I intended to publish today. But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark.

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Infographics Marketing Viral Creativity 109

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

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Survey Marketing B2B Study 176

Solo PR Pro

OCTOBER 13, 2015

The groundbreaking 2015 Solo PR Pro Compensation Survey yielded some fascinating findings ( be sure to view the full report, if you haven’t already ). To review the top highlights of the report at-a-glance, view the following infographic (and share with your colleagues): Share this Image On Your Site.

Infographics 40

Infographics Report Survey 40

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. After an initial survey idea is formed, you may have a lively brainstorm session to collect ideas on a direction.

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Survey Data Google Web 60

5W PR

FEBRUARY 5, 2024

This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. While surveys and calls to action can encourage engagement, real-time interaction is limited. Tailored emails feel more personal and relevant, increasing engagement and conversion rates.

Marketing 78

Marketing Case Study Infographics Survey 78

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey. 7 Reasons Traditional Media is Still Relevant in PR 1.

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Media Radio Print Newspapers 102

Cision

JANUARY 18, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Conduct a survey on a topic that is important to your audience. You could send survey questions via social media and email, and get a sizeable response. Create Highly Shareable Content.

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Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

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Storytelling Data Survey Financial 149

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. Businesses must distribute trustworthy information, the survey found. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. PR is now being fueled by the omnipresence of digital content.

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Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. click image for higher resolution ).

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Study Survey Infographics B2B 114

Cision

MAY 17, 2016

A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals provide. Fifty-four percent of journalists surveyed said poor search tools were a major failing of digital newsrooms. Make sure your digital newsroom is up to journalists’ standards.

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Survey Infographics Meeting Journalism 180

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Your content must be relevant, meaningful and useful to capture your audience’s attention.

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Community Creativity Content Marketing Infographics 150

The Proactive Report

JUNE 11, 2016

The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.” A survey by McGraw-Hill and Hanover Research.) And this is certainly true of PR and Communication majors.

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Infographics Course Survey Agency 150

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Retail & Commerce, Industrial Manufacturing & Services, and Hospitals, Healthcare & Biotech tied for seventh among the eight industries surveyed at 3%. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

Landis PR

JULY 5, 2022

Cision and Muck Rack recently conducted exhaustive surveys of journalists on the state of their business, affording us a welcome and rare opportunity to better get to know the folks we’re dealing with daily. Muck Rack surveyed some 2,547 journalists in the study, just over half of them in the U.S.

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Survey Media Pitching Study 52

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. In that case, you may consider an interactive infographic that offers plenty of resources to establish yourself as the thought leader in their area of interest. But does it work?

How To 71

How To Infographics Data Web 71

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

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Content Marketing How To Marketing Infographics 240