Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Your marketing team will own the PR activities.”

Software 133

Software Pitching Analysis Community 133

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Software 156

Software Communications Marketing Blogging 156

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The best vendors in any market are continuously trying to improve the product first because that drives margins.

Software 81

Software Corporate Publicity Technology 81

Agility PR Solutions

OCTOBER 9, 2022

New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide.

Software 85

Software B2B Data Report 85

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 162

B2B Leadership Marketing Software 162

Agility PR Solutions

APRIL 15, 2024

You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business.

Tools 96

Tools Marketing Software Publicity 96

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 89

Software Print Tools SEO 89

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 176

Software SEO Company Tools 176

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 154

Software Tools Print Technology 154

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Another interesting number in the earning presentation is the total addressable market (TAM). TrueScope raised $6.2

Software 119

Software Case Study Advertising Advertising 119

Ronn Torossian

JUNE 26, 2020

To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on. That may have been a given, but Dixon also predicted the assassination of JFK.

Marketing 195

Marketing Software Analytics Company 195

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The post New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews appeared first on Agility PR Solutions.

Software 146

Software Study Enterprise Survey 146

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. Do you need help with B2B tech marketing and PR?

Software 122

Software Pitching Ethics Privacy 122

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Does your media monitoring software do all of this? Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers?

Software 0

Software Comparison Media System 0

Agility PR Solutions

APRIL 14, 2022

This article aims to highlight the advantages that certain software might provide to your […]. The post 3 types of software that help improve customer relations appeared first on Agility PR Solutions. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your business.

Software 78

Software Industry Marketing Publicity 78

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. AI input optimization could evolve into a marketing specialization in the same way SEO did.

Software 78

Software Company Pitching Training 78

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

Cision

MARCH 10, 2021

How to make the case for investing in better PR technology.

Software 227

Software Marketing Technology How To 227

Agility PR Solutions

AUGUST 11, 2022

The post How HR employee management software can improve your PR results appeared first on Agility PR Solutions. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. If […].

Software 78

Software Employee Resources Reputation 78

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Gartner says about one-third of the CMO budget goes to marketing technology. Here we go….

Software 101

Software Reddit Marketing Survey 101

Ronn Torossian

DECEMBER 2, 2019

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.

Marketing 195

Marketing Software Publicity Strategy 195

Ronn Torossian

MAY 1, 2023

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities.

Software 195

Software Company Strategy Marketing 195

Agility PR Solutions

OCTOBER 10, 2023

It’s not just about having a stellar software solution anymore. Ensuring your marketing strategy evolves faster than the competition. In the bustling SaaS arena, new tools pop up every day, and yesterday’s strategies become today’s afterthoughts. The real game?

Trends 101

Trends Marketing Software Tools 101

Agility PR Solutions

SEPTEMBER 13, 2022

New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers.

Consumer 147

Consumer Marketing Software Survey 147

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Software 146

Software Agency Pitching Analytics 146

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Is that good? What exactly is that?

Report 106

Report Publicity Marketing Pitching 106

Agility PR Solutions

DECEMBER 18, 2023

New research from data-driven software recommendation firm GetApp reveals the contrary—more than one-third (36 percent) of small and midsize businesses say that […] The post Even in the age of AI, marketing interns will be in higher demand in 2024 appeared first on Agility PR Solutions.

Internal 96

Internal International Marketing Software 96

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. This is the exact opposite of what has happened with software-as-a-service (SaaS).

Financial 145

Financial Marketing Survey B2B 145

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 102

Software Analysis Data Tools 102

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. In the process, I became a software product nerd. Ok, so those were the personal reasons I came to lead Cision’s marketing team.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 142

Software Tools Ethics Privacy 142

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329