PRSay

MARCH 19, 2020

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Make sure your home network can handle a video call. If you’ve had problems with other video calls, see if you can up your network speed. Have your notes on your screen.

Interviews 210

Interviews Video Meeting Skype 210

Deirdre Breakenridge

SEPTEMBER 14, 2017

What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.

Writing 0

Writing Travel Film Creativity 0

PR for Anyone

AUGUST 6, 2020

Write it all out and pull the key things that really make you different and make you stand out. That’s why I like for you to write them all out and then summarize and pull out your WOW! Watch the video PR Tip on WOW Bios above and/or read the transcript below. This week I encourage you to write your “Wow Bio.”

Writing 100

Writing Pitching Video Social Media 100

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. Live video is a compromise of quality for timeliness.

Video 197

Video Facebook Retail How To 197

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Loom is an amazing tool with both free and paid versions designed to record and share video messages of your screen, cam or both.

Writing 104

Writing Analysis Case Study Video 104

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Business Wire

FEBRUARY 21, 2017

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

Writing 213

Writing Report How To Google 213

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. Not the ability to create awesome TikTok videos. You have to learn to write well.”

Writing 88

Writing Social Media Newspapers Media 88

Prohibition

JULY 7, 2022

Initial reaction to this has been varied, with many users calling out the “TikTok copying”, although Instagram has been adamant that a video-only platform is not in the plans for Instagram and static content will remain. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Video Twitter Facebook 118

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us…

Video 120

Video Brand Branding Writing 120

Communications Conversations

SEPTEMBER 16, 2021

It starts at the about the 10:50 mark in the video (sorry–got on early to make sure everyone was on!). The post [WEBINAR] Writing social media content that gets results first appeared on Arik Hanson. The next webinar will be held in early November. The topic: How to network in a post-pandemic world.

Social Media 78

Social Media Writing Media Video 78

Remote PR Jobs

FEBRUARY 27, 2022

Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing.

Writing 130

Writing How To Interviews Pitching 130

Cision

DECEMBER 19, 2016

This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. One of the immediate benefits is better accessibility to live streaming video as Periscope has a small proportion ( perhaps as low as 1% ) of Twitter’s 313 million monthly active users.

Video 120

Video How To Conference YouTube 120

ReimaginePR

MAY 30, 2016

Videos have the power to grab your audience’s attention and establish an emotional connection. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. Videos give your customers an insider’s look at who’s really behind your brand.

Video 120

Video Brand Branding Writing 120

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

Video 62

Video Product Launch Film Social Media 62

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train. In fact, there are four types of video content that produce high conversion rates.

Video 95

Video SEO Engineering Radio 95

PR Fuel

MARCH 20, 2021

If you own a company that sells shoes, you don’t want to send it to journalists that cover video game news. You want them to read your release and write about the news, not just delete the email. When is the Best Time to Write a Press Release. If you need assistance with writing press releases, that’s ok.

Small Business 105

Small Business Writing Company Social Media 105

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Is your goal reach?

Writing 203

Writing Blogging Pitching Content Marketing 203

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 82

Writing How To Media Guidelines 82

PRSay

APRIL 5, 2017

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. Professional-quality photos or video matter.

Video 138

Video Film Instagram Leadership 138

Business Wire

MAY 10, 2017

It’s important to also include multimedia such as images and video and a logo that links to the company page. Providing a high quality image or video will help amplify your message and impact reach. This is what a press release should look like and standard lengths range from 500-1000 words.

Writing 165

Writing How To Video Facebook 165

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Time is precious.

Video 120

Video Education Mobile B2B 120

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Determine the purpose of your video.

Video 120

Video Film Content Marketing Strategy 120

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 60

Writing SEO Local Advertising 60

PR Fuel

JUNE 23, 2021

Unfortunately, many people don’t know how to properly write a press release. Professional press release writing can ensure more journalists choose your press release. Start writing press releases journalists want to publish with these tips today. Either way, know what you’re trying to say before you start writing.

Writing 52

Writing Content Marketing Infographics Video 52

Ishmael's Corner

SEPTEMBER 7, 2014

As a tool to hammer home this point, I’ve started using the Budweiser Puppy love video that misted eyes during last year’s Super Bowl. Take a look at the recut video below where we’ve eliminated the scene in which the stranger adopts the puppy and starts to drive away. You can find the video of the interview here ).

Video 144

Video Storytelling Interviews Creativity 144

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. Start with these five steps to write a script that impresses viewers and converts leads. Instead, break it up.

Video 40

Video Writing Marketing Case Study 40

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. This is where you can make a journalist’s job easy and increase your changes of getting coverage by including great B-roll footage, embeddable video and compelling, high-resolution images with your release.

Writing 100

Writing How To Print Corporate 100

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. You’re more likely to remember Sharpie the next time you need to write a note. Want tips on how to make your story stand out with visuals and video? How can you use those devices in your own audio and video pieces? Be Recognizable.

Video 120

Video Storytelling Local Creativity 120