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Marketing Successfully on Reddit: Navigating the Challenges and Harnessing the Power of Community

Ronn Torossian

Learn strategies for successful Reddit marketing while respecting community culture and building authentic engagement with 450M+ active users The post Marketing Successfully on Reddit: Navigating the Challenges and Harnessing the Power of Community appeared first on.

Reddit 195
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Honoring Dr. King’s Legacy: Lessons in Communication for Today’s Leaders

PRSay

Dr. Martin Luther King Jr. wasnt just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but also a blueprint for crafting messages that move hearts, change minds and build movements.

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The power of PR in building strong community connections

Agility PR Solutions

Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it’s about telling a story that resonates, building trust with audiences, and creating lasting impressions. For businesses of all sizes, PR can be a powerful […] The post The power of PR in building strong community connections first appeared on Agility PR Solutions.

Community 170
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How to Build a Remote PR Team: Best Practices for Managers

Remote PR Jobs

The shift to remote work has opened up new possibilities for PR teams, but also presents unique challenges. As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Lets explore how to hire, onboard, and manage your remote team with these essential strategies. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also a

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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CoverageBook Benchmarking Report 2025: The Analysis

The Resolution Blog

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarking Report 2025: The Analysis appeared first on PR Resolution by CoverageBook.

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Home and Housewares PR Done Well: How Small Brands Can Use Public Relations to Transform Their Business

Ronn Torossian

Learn how small home and housewares brands can use PR strategies to build visibility, engage audiences, and transform their business in a competitive market. The post Home and Housewares PR Done Well: How Small Brands Can Use Public Relations to Transform Their Business appeared first on.

Publicity 195
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5 ways to tailor PR strategies for different cultural audiences

Agility PR Solutions

The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting with worldwide audiences. This makes cultural sensitivity one of the PR trends in 2025.

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Coffee with a Journalist: Shwanika Narayan, San Francisco Chronicle

OnePitch

Shwanika Narayan is the Assistant Arts & Entertainment Editor at The San Francisco Chronicle.

Media 107
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CoverageBook Benchmarks Report 2024. See how your coverage data compares

The Resolution Blog

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Setting the Record Straight About the Ethical Practice of Public Relations

PRSay

There was a time when someone asked what I did for a living, and I would give them a sly smile and say, Do you watch Scandal ? and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, Well, if youre a fan of The West Wing , my job is basically an outsourced Toby Ziegler and CJ Cregg role. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues.

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The Evolution of Public Affairs in 2025: Authenticity, Digital Transformation, and Crisis Management

Ronn Torossian

Learn how public affairs will evolve by 2025 with digital tools, authentic corporate communications & real-time crisis management in an always-connected landscape The post The Evolution of Public Affairs in 2025: Authenticity, Digital Transformation, and Crisis Management appeared first on.

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The role of engagement rate in evaluating influencer campaign success

Agility PR Solutions

Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to focus on engagement rate. A high engagement rate reflects that the customers are interested in […] The post The role of engagement rate in evaluating influencer campaign success first appeared on Agility PR Solutions.

Strategy 100
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Press Release Formatting Tips: How To Make Your News Stand Out

Notified

Creating an e ffective press release is all about smart formatting. With just a few simple tweaks, you can make your news more enticing for journalists and consumers alike.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Turn a PR Crisis into a Brand Opportunity

5W PR

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. With a proactive PR crisis management approach, a well-defined strategy, and a genuine commitment to transparency, organizations can not only mitigate the immediate damage but also emerge from the crisis stronger, more resilient, and even more respected.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing on TikTok for Men: A Strategic Guide to Reaching the Male Audience

Ronn Torossian

Learn how to effectively market your brand to male audiences on TikTok, with strategies for authentic content, influencer partnerships & engagement tactics. The post Marketing on TikTok for Men: A Strategic Guide to Reaching the Male Audience appeared first on.

Marketing 195
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The power of precision: How data-driven PR and analytics are shaping campaigns

Agility PR Solutions

Public relations has undergone a significant transformation through the integration of data analytics. PR teams now make decisions based on concrete metrics rather than gut feelings, leading to more targeted and effective campaigns. The ability to track, measure, and analyze campaign performance has given PR professionals unprecedented insight into audience behavior and preferences.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#CSOM – Celebrity Reputation Management

HMA Public Relations

In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.

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How AI Is Transforming Storytelling in Modern PR Campaigns

5W PR

The landscape of public relations is undergoing a seismic shift, driven by the rapid advancements of artificial intelligence (AI). No longer confined to traditional press releases and media outreach, modern PR campaigns and public relations firms are embracing AI to craft compelling narratives that resonate deeply with audiences. Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA). It was unsettling because respondents seemed to indicate very little interest in their own professional development.

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Public Relations Trends in Defense Tech Marketing

Ronn Torossian

Learn how defense tech PR trends evolve with AI, transparency & ethics. Key shifts in marketing strategies for defense companies through 2025-2100 The post Public Relations Trends in Defense Tech Marketing appeared first on.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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‘What is PR, Uncle Curtis?’: One way to explain public relations to a child—write a children’s book!

Agility PR Solutions

Has one of your young children, or a niece or nephew, ever asked you about public relations and what you do in your work? If so, how did it go? Was it easy to explain PR and your role, and was your explanation understood, or did it leave the child wondering what PR is and […] The post What is PR, Uncle Curtis?: One way to explain public relations to a childwrite a childrens book!

Publicity 100
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How to write a press release: Layout, tips + free template

Presspage

The humble press release has come a long way. Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Yet, their core purpose remains the same: to tell a newsworthy story that captures attention, builds credibility, and inspires action. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation.

Writing 78
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How to Build Media Relationships in Niche Tech Verticals

5W PR

In the dynamic and ever-evolving landscape of niche tech, building strong media relationships through tech PR is crucial for visibility, credibility, and, ultimately, success. Securing media coverage can amplify messages, reach new audiences, and establish the company as a thought leader within its specific domain. However, navigating the media landscape in niche tech requires a strategic and nuanced approach.

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The disintermediation effect

Steve Barrett on PR

Twelve of the biggest events of the past fortnight that demonstrate the evermore complicated environment communicators must operate within as a new year rockets forward.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Lessons from Digital PR Disasters

Ronn Torossian

Learn how major brands mishandled digital PR campaigns and explore key lessons from their mistakes for better social media marketing and customer engagement The post Lessons from Digital PR Disasters appeared first on.

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The ROI of client education: Turning knowledge sharing into a conversion engine

Agility PR Solutions

Client education has become indispensable in the modern PR and communications landscape. By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. The ROI of client education extends beyond surface-level benefits, offering long-term advantages for clients and service providers.

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How Embryo Used BuzzStream For 70 Pieces of Coverage

Buzzstream

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. With a number of clients currently on-board for Digital PR services, Embryo utilises BuzzStream as its dominant outreach platform – at all points of executing a PR strategy – to ensure client success.