Onclusive

MARCH 8, 2024

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

Analysis 195

Analysis Crisis Crisis Management Brand 195

Prowly

NOVEMBER 13, 2023

Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. The 2023 Guide appeared first on Prowly Magazine.

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Analysis How To Analytics 219

Prowly

DECEMBER 6, 2023

Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

Analysis 196

Analysis Tools Strategy Brand 196

Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Why is sentiment analysis important for PR teams? The post Onclusive Launches AI-Driven Global Sentiment Analysis appeared first on Onclusive.

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Analysis Measurement Engineering Analytics 376

Onclusive

JANUARY 31, 2023

Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

Analysis 195

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.

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Analysis Corporate Reputation How To 195

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. While AI offers undeniable benefits in data collection and analysis, it can’t replace the human touch.

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Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? When it comes to PESTLE analysis, you can set up your social listening to track any PESTLE factor, including social trends, new technology, legislature, economic shifts, and more.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

SEPTEMBER 29, 2021

The post How a Global Non-Profit Uses Soundbite Analysis to Drive Success appeared first on Onclusive.

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Analysis Case Study Study Internal 369

Landis PR

MAY 1, 2024

Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. The analysis may also help you Photo courtesy of Pixabay develop or refine your public relations ROI reporting.

Analysis 52

Analysis Writing How To Media 52

Prowly

DECEMBER 6, 2023

Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

Analysis 104

Analysis Tools Strategy Brand 104

Agility PR Solutions

FEBRUARY 22, 2024

With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. Asking for and analyzing it provides valuable insights for businesses.

Analysis 113

Analysis Strategy Consumer Brand 113

Agility PR Solutions

JANUARY 1, 2024

percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5

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Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

Analysis 195

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Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Technology 172

The Resolution Blog

NOVEMBER 27, 2019

The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […].

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Analysis Measurement Crisis Brand 156

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

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Analysis Brand Branding Web 262

Agility PR Solutions

APRIL 3, 2024

The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.

Ethics 101

Ethics Analysis Corporate Study 101

Awario

JANUARY 18, 2023

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process.

Analysis 99

Analysis 99

Agility PR Solutions

APRIL 22, 2024

Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance appeared first on Agility PR Solutions. (..)

Reputation 96

Reputation Analysis Brand Branding 96

Agility PR Solutions

MARCH 26, 2024

Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool appeared first on Agility PR Solutions. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […] The post Speed.

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Analysis Tools Media Publicity 78

Awario

AUGUST 12, 2021

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.

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Analysis Tools Social Media Media 176

Agility PR Solutions

JUNE 30, 2020

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].

Analysis 161

Analysis Social Media Healthcare Media 161

Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

Case Study 157

Case Study Analysis Study Social Media 157

Agility PR Solutions

JUNE 6, 2022

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

Analysis 172

Analysis Content Marketing Marketing Publicity 172

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Analysis 157

Analysis Social Media How To Media 157

Ronn Torossian

OCTOBER 1, 2019

The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

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Viral Analysis Marketing Industry 170

Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

Analysis 158

Analysis Social Media Media Strategy 158

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.

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Analysis Tools Brand Branding 60

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. First of all, you need to work out how sentiment analysis will be most useful for your organisation. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Agility PR Solutions

AUGUST 21, 2023

And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

Airlines 78

Airlines Travel Analysis Social Media 78

Ronn Torossian

JULY 28, 2017

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». Your clients and your audience deserve both.

Analysis 150

Analysis Policies Blogging Publicity 150

Sword and the Script

OCTOBER 3, 2023

47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. Here are some useful links: about | services If you enjoyed this post, you might also like: Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 48] appeared first on Sword and the Script.

Analysis 147

Analysis Tools Software SMB 147

The Resolution Blog

JANUARY 24, 2020

The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […].

Analysis 156

Analysis Measurement Publicity Blogging 156

The Hoyt Organization

JULY 16, 2023

But the truth is it could be new competitors have emerged, […] The post Why Should You Care About Performing An SEO Competitor Analysis? You may think that Google has changed its algorithm. appeared first on The Hoyt Organization.

Analysis 72

Analysis SEO Google Communications 72

5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Done properly, several steps must be taken.

Analysis 88

Analysis Web Google Consumer 88

Awario

SEPTEMBER 28, 2020

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it. And as buzzwords go, it's a concept that's very often misunderstood.

Analysis 113

Analysis 113