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Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money. Whether assisting women through major life transitions like divorce or widowhood or helping them take control of their long-term financial plans, she provides expert g
Building public trust in healthcare has never been more challenging. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance. Patients and stakeholders expect transparency, ethical communication, and a clear commitment to regulatory standards.
Public relations crises strike without warning, testing organizations’ readiness and resilience. From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders.
Who even reads newspapers nowadays? Turns out it's more people than we think. The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Learn how small financial brands can leverage digital marketing to compete with industry giants through targeted content, social media and SEO strategies. The post The Power of Digital Marketing for Small Brands in the Financial Sector appeared first on.
If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!
If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has revolutionized media monitoring, offering deeper insights and more proactive engagement strategies.
A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Building a memorable brand identity requires careful planning, strategic execution, and ongoing refinement across multiple digital touchpoints.
By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of… Continue reading Show Up to Lead.
Learn about common corporate communication failures, their impact on brands, and effective strategies to improve business messaging and stakeholder engagement The post Corporate Communications Done Poorly: A Critical Examination of Missteps and Their Consequences appeared first on.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Those who quit will never know how close they were to success, which is why its the setbacks, not the successes, that sow the seeds of a good business story All overnight night success takes 10 years. That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. It famously took Bezos and Amazon close to a decade before it turned into a profit.
Are you planning a product launch? Successful product launches are equally about finding a good product-market fit as they are about communicating effectively with your target audience. Youve done the first bit by building a product youre proud of and your customers will love. The next bit is thinking about ways to let them know […] The post How to build a PR strategy for a product launch in 30 days first appeared on Agility PR Solutions.
Security breaches cost companies an average of $4.45 million in 2023, according to IBM’s Cost of a Data Breach Report. This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. While many organizations focus on incident response, the most successful cybersecurity programs prevent crises through methodical preparation and constant vigilance.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I pride myself on staying away from hyperbole and showy adjectives. Still, theres no getting around that today is a big day. We have acquired CCGroup, the top tech-focused consultancy in the UK. The Agency has enjoyed many milestones over the years.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Learn how AI, AR, personalization and video content will transform social media marketing by 2025, with key trends and strategies for brands to stay ahead. The post Social Media Marketing Trends in 2025 The Next Frontier of Digital Engagement appeared first on.
Getting a journalist to open your email - and actually respond - can be like catching lightning in a bottle. The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? Whether youre a PR pro or just dipping your toes into the pitching pool, these seven battle-tested tips (plus some engaging examples) will help you craft pitches that grab attention, spark
As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring. This is especially true given the ongoing changes were witnessing in: Customer behaviors: According to a McKinsey study, the COVID-19 pandemic changed customer lifestyles and how they research and buy […] The post How to use competitive media monitoring to stay ahead in 2025 first appeared on Agility PR Solutions.
Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. What Is The Reputation Health Score? The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. Ranging from 1 to 100, this score helps identify key areas where a company may need to allocate resources to improve or address perceptions and reputation vulnerabilities.
Explore how luxury brands use digital marketing to maintain exclusivity while engaging with new audiences through social media, influencers and virtual experiences The post Digital Marketing and the Future of Luxury Goods: Navigating the Challenges of the Digital Age appeared first on.
By Brianne Miller Return on investment (ROI) is always a hot topic amongst PR pros how to show clients that the work youre doing on their behalf has quantifiable value. But with all the different ways to measure how do you pick the best one? Here are a few ways to tailor ROI reports to specific clients. Before you report anything, know your worth At the risk of sounding like some Kindle-based business book, its important to know the value of your PR services to the practitioner AND the client
In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences. From media outreach to influencer marketing and engaging storytelling, small food brands have found innovative ways […] The post The PR playbook for small food brands: How to leverage media, influencers, and storytelling first appeared on Agility PR
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential.
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Learn how Pura Vida Bracelets grew from a small Costa Rican jewelry venture to a global lifestyle brand through strategic affiliate marketing partnerships The post The Power of Affiliate Marketing: How a Small Brand Achieved Big Success appeared first on.
Addressing and improving mental health and well-being has become a cornerstone of workplace conversation over the last few years. Between concerns about ongoing global conflicts and the uncertainty around AIs impact on jobs, the unknown of whats coming next is taking a toll on our mental health, including at work. As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing, and long-term reputation. Discrimination can take many forms, including race, gender, age, disability, or religious bias, and PR professionals are […] The post The role of public relations in addressing discrimination first ap
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public.
In a time when public trust in our largest institutions is flat, business leaders have a unique opportunity to rebuild credibility by becoming the face of their organizations, offering a human voice to important issues and moving beyond an impersonal corporate tone. However, its not enough to simply share ideasthey must be relevant and resonant, Read More The post RH Strategic Unveils Enhanced Executive Thought Leadership Program appeared first on RH Strategic.
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