Trending Articles

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Top Networking Tips for PR and Communications Freelancers

Remote PR Jobs

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends.

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Martech and UGC: A Strategic Guide to Modern PR Campaigns

5W PR

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns with

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5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact

Agility PR Solutions

In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise. But in 2025, some small tech companies have proven that creativity, […] The post 5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact first appeare

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

Making winter sports accessible to everyone takes dedication, planning, and effective communication. Ski resorts across North America have made significant progress in creating adaptive skiing programs that welcome people of all abilities to experience the thrill of gliding down snowy slopes. According to the National Ski Areas Association, over 90% of major ski resorts now offer some form of adaptive skiing program.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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New Book ‘Game Face’ Teaches Kids the Adventure of PR

PRSay

When Curtis Sparrers niece, Sloan, asked him what he did for a living, the PR executive realized there werent many resources available to explain the profession to kids. Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story.

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How to get journalists to write about you: 7 media relations best practices

Presspage

Journalists don't owe you coverage. You have to earn it. Pitching the media is tough. Journalists are inundated with PR emails every day, and most dont even get opened. Why? Because too many pitches are generic, irrelevant, or just kind ofbad. If you want coverage, you have to stand out. That means ditching the fluff, getting straight to the point, and making your story impossible to ignore.

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From wanderlust to bookings: The art of storytelling in travel PR

Agility PR Solutions

Storytelling in travel PR is more than just painting a picturesque scene of a destination. It is about crafting narratives that transform fleeting wanderlust into real bookings. The most successful travel brands understand that people dont just buy tripsthey buy experiences, emotions, and the promise of memories that will last a lifetime. The challenge for […] The post From wanderlust to bookings: The art of storytelling in travel PR first appeared on Agility PR Solutions.

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Public Relations For Dietary Supplement Compliance

5W PR

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The FDA’s strict regulations on supplement labeling and marketing require companies to carefully balance promotional efforts with regulatory requirements. According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022.

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Why Building Trust Should Be at the Top of Your PR Priority List

Garrett Public Relations

We know that people choose to do business with those they know, like and trust. Recently, the annualEdelman Trust Barometerwas released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries.Whichdo you think The post Why Building Trust Should Be at the Top of Your PR Priority List appeared first on Garrett Public Relations.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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From Gentrification to Greenwashing: The Real Estate PR Disaster in Europe

Ronn Torossian

Learn how real estate PR in Europe misleads through gentrification and greenwashing tactics, and why transparency is crucial for rebuilding trust in property development The post From Gentrification to Greenwashing: The Real Estate PR Disaster in Europe appeared first on.

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‘Can You Just…’ — 6 Ways to Set Boundaries Without Popping Any Balloons

PRSay

Clients have a lot of good ideas. They sometimes have bad ones, too. Thats the heart of what makes a good communicator. Its about refining ideas and turning them into strategic successes. A bad press release idea that might work better as a blog post or thought leadership piece. And sometimes, a well-performing blog post is the perfect basis for a press release.

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4 reasons why B2B wholesale brands are investing in PR more than ever in 2025

Agility PR Solutions

The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product. Thats why smart B2B wholesale brands are investing in public relations. […] The post 4 reasons why B2B wholesale brands are investing in PR more than ever in 2025 first appeared on Agility PR Solutions.

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Effective Digital Marketing Strategies For Fitness Studios

5W PR

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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We Tested 553 Journalist Emails — Email Lookup Tools Don’t Work for PR

Buzzstream

To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle. But, even when you find the perfect fit, the new hunt begins: finding their correct email address. One of the most common ways is to use email address finder software. A quick Google search will help you find many. I have relied on tools like these dailyI even included one as a tip in our finding email addresses guide !

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Corporate Communications Done Well After a Mishap: Restoring Trust and Rebuilding Reputation

Ronn Torossian

Learn how effective corporate communications can restore trust and rebuild reputation after a business crisis, with strategies for transparent crisis management. The post Corporate Communications Done Well After a Mishap: Restoring Trust and Rebuilding Reputation appeared first on.

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Pitch Guide Prep: Jordyn Grzelewski, Tech Brew

OnePitch

At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th

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How to build consumer connections with influencer marketing to grow your brand

Agility PR Solutions

Youve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into? Influencer marketingbelieve it or notis way more […] The post How to build consumer connections with influencer marketing to grow your brand first appeared on Agility PR Solutions.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Link Building Tactics for a Brand New Site with Nathan Gotch

Buzzstream

The podcast all started from a single email. One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. I realized that I get a lot of questions about link building for new websites: What kinds of tactics work?

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Op-Ed: How Successful Litigation Firms Are Winning with Digital Marketing Strategies

Ronn Torossian

Learn how litigation firms win cases and attract clients using digital marketing strategies like content, SEO, paid ads and reputation management The post Op-Ed: How Successful Litigation Firms Are Winning with Digital Marketing Strategies appeared first on.

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An Exciting New Chapter for Stern + Associates

Stern + Associates

After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. In a landscape of rapid change, VVK’s strategic and creative services are perfectly aligned with Stern’s proven expertise in thought leadership and executive visibility.

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The rise of AI-powered apps: A guide for businesses in 2025

Agility PR Solutions

Todays technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry. In 2025, businesses will have a plethora of benefits from AI-powered apps. This content looks into how companies can benefit from the potential of AI-powered apps, and how collaborating […] The post The rise of AI-powered apps: A guide for businesses in 2025 first appeared on Agility PR Solu

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Role Of PR In Launching New Online Casinos: A Strategic Guide

5W PR

Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. The digital gaming landscape demands sophisticated PR strategies that go beyond traditional marketing approaches. As competition intensifies and regulations tighten, PR teams must craft compelling narratives that build trust while maintaining compliance.

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9 Journalists to Watch for The Cannes Film Festival

OnePitch

The Cannes Film Festival isnt just a showcase of cinematic excellenceits a media spectacle, with journalists from around the world covering every red carpet moment, breakout film, and industry-shaping deal. For publicists, knowing which writers are leading the conversation can make all the difference in securing coverage, whether youre pitching a buzzy premiere, an emerging filmmaker, or an exclusive behind-the-scenes story.

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The Role of Corporate Communications in Modern Business: A Critical Analysis

Ronn Torossian

Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.

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When Does Your Brand Need Crisis PR?

PR Fuel

Your brand’s reputation is one of its most valuable assets, but it can crumble in an instant. One negative news cycle, a viral social media backlash, or a product failure can undo years of hard-earned trust. Without a crisis PR strategy in place, your business could face lasting reputational and fi… Read more The post When Does Your Brand Need Crisis PR?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Beyond aesthetics: Building meaningful connections in lifestyle PR

Agility PR Solutions

Lifestyle public relations has long been associated with aestheticsbeautiful imagery, aspirational branding, and curated experiences designed to capture attention. But in a world where consumers are more discerning than ever, visuals alone are not enough. People want to connect with brands on a deeper level, aligning with their values, interests, and daily routines.

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Digital PR Strategies for Lifestyle Event Growth

5W PR

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales. Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences.

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Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement 

Culpwrit

By Howie Turkenkopf Promotional marketing isnt just about slapping a logo on a product its a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement The post Where PR Meets Promotion: Blending Digit

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