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How the APR Changed My Future

PRSay

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

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In Memoriam: Ralph Kam, APR, Fellow PRSA

PRSay

As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Cha­mi­nade University, and the University of Phoenix, he helped form the professional foundations of many communicators. For his work and contributions to the Chapter, profession and community, he was recognized as the Hawaii Chapter’s Gregg W.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Countering negative stereotypes The trepidation surrounding AI is significantly fueled by science fiction narratives, from the domineering HAL 9000 in 2001: A Space Odyssey to the dreaded robots of Terminator. PR facilitates open communication channels among these entities.

Privacy 78
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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. It may seem like a formality, but it’s important. It will save time and money.

Ethics 60
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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Maxim Behar is also an Honorary Member of the BBLF, formally announced in 2007 for his outstanding contribution in establishing the Forum as a leading organisation in the field of ethical business and corporate social responsibility.

Ethics 52
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What Is Leadership?

Maxim Behar

I had three or four employees at M3 Communications Group, Inc. I, however, put up a large flipchart on stage, and I showed what I wanted to achieve on several paper slides: more members, a focus on business contacts and development of members’ projects, and a business ethics standard. I’m going back to Scotland.” I told him.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

[i] The model describes the different forms of communication between an organisation and its stakeholders. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Other challenges include ethics, power, propaganda and Western bias.