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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. The report was published in late May 2020.

Study 131
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Behind the Headlines With Howard Stutz

Cision

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”.

Pitching 148
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Branding 104
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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

The Forum now unites more than 120 leading Bulgarian and foreign companies and is part of the International Business Leaders Forum. He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Behar was one of the founders of the Forum and a member of the Board since 1997.

Ethics 52
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What Is Leadership?

Maxim Behar

Queen Elizabeth II was on tour in Northern England, and she — countered several ladies with large hats by chance, who told her, “Your Majesty, we are part of the Prince of Wales International Business Leaders Forum!” I had three or four employees at M3 Communications Group, Inc. I’m going back to Scotland.” Bill, you must be joking!”