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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. By 2001, the business reinvention cycle shrunk to 15 years. Washington addressed the rapid acceleration of business cycles. She explained that, in decades past, companies reinvented themselves every 75 years.

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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. In September 2001, I was working on a credit card launch for a Canadian bank. The other aspect of conflict—BIG conflict—is the need to put a story on the back burner from time to time.

Banking 100
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. Who doesn’t want to talk about that?

Energy 120
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. Anything is Easy if You Try Hard Enough. And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish.

Survey 81
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. But traditional education is slow and time-consuming. PR is in constant flux, and our industry must evolve. But we’ve already messed up. But we can fix everything — by educating ourselves online. Let me explain: Table of Contents. Save the PR Industry Now.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. But traditional education is slow and time-consuming. You and I must save the PR industry. PR is in constant flux, and our industry must evolve. But we’ve already messed up. ” We’re quickly losing knowledge and practical skills at both ends.