Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. Consider the triggers that she experienced after becoming aware of Birchbox: The boxes (and probably social posts, which Birchbox encourages) eventually triggered her to subscribe. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Introducing yourself to media these days is easy with social media. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100

Banking Media Local Survey 100

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders.

Communications 60

Communications Analysis Web Handbook 60

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52