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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. Business cycles are shrinking.

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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 8) History and backstory.

Software 130
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. Anything is Easy if You Try Hard Enough. And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish.

Survey 81
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The 5Ps of Marketing Artificial Intelligence

PR 20/20

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick.

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My Segway Ride

Flatiron Communications

The planning was soon underway to launch the technology. Dean Kamen, on the other hand, wanted to go the direct-to-consumer route with a splashy launch in New York’s Bryant Park and an appearance on “Good Morning America.” He chose to do the interview anyway.