2001 Corporate Reputation 
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. What does this mean for public relations and corporate communications professionals?
PRSay
APRIL 13, 2021
I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. She earned her credential in 2001. A setback at work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
JUNE 25, 2019
Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. This also brings indirect costs. The 24-hour news cycle has changed the PR game and greatly upped the stakes.
Reputation Us
MAY 12, 2020
As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.
Maxim Behar
APRIL 17, 2024
If anyone perceives his ignorance as disrespect, it will reflect badly on the King’s reputation." He already held a high position in the management of the huge corporation 'Telefonica,' and until his last moment, he never stopped praising and talking about our country." "The
Communications Conversations
MAY 30, 2018
You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.
Solo PR Pro
MAY 1, 2018
Whereas a laptop salesperson sells on features and attributes — think weight, size, cost, number of pixels — a professional services provider wins new business on reputation, referral and relationships. Since 2001, successful leaders have used PIE to tackle the world’s important challenges.
Expert insights. Personalized for you.
94 
Let's personalize your content