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How the APR Changed My Future

PRSay

Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. Conducting multi-phased details of PR initiatives evolved with ease, and command of the ever-growing owned social media channels that debuted in the early 2000s became deft. She earned her credential in 2001.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. The 24-hour news cycle has changed the PR game and greatly upped the stakes.

Brand 128
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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

One of the other statistics that stood out for me was around PR and social media : 71% of PR pros say Twitter and LinkedIn will both be equally important to communication strategies in 2020 ( see graphic ). About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 139
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 130
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. 1: Target the media that matter. 2: Build relationships.

Banking 100
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Truth is: Working in the PR/comms/social world isn’t easy. It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year.

Apparel 106