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A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. Introducing yourself to media these days is easy with socialmedia.
Instagram looked like a niche socialmedia platform with limited appeal. It was the Charlie XCX of socialmedia platforms. But there are some measurable aspects of Instagram that are quite unique and special in the socialmedia space. Click here for your free guide to using socialmedia correspondents!
Great experiences generate a lot of positive word-of-mouth, which socialmedia amplifies. Click here activate employees on social and facilitate word-of-mouth. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. How did we discover Pump It Up?
According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say socialmedia-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It The newsletter is available online at www.nedsjotw.com.
This policy has been in place since before 2001, and there hadn''t been any issues in all that time. Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - It''s easy to dislike the airlines.
My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. This goes for socialmedia as well. The aftershocks may have the biggest damage.
I think in this age of celebrity worship and socialmedia, it’s even easier to get it wrong. Kim Harrison has an excellent list of typical stakeholder categories in Strategic Public Relations – A Guide to Success (2001). These include: Employees. Global, national, state, local and trade media. Chairman, directors.
Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. we continue to do research on the theory.
When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. Most (68%) respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.
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In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Miscellaneous social networks. What are you looking for?
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