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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. Introducing yourself to media these days is easy with social media.

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Instagram Is the Rihanna of Social Networks

Cision

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents!

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Click here activate employees on social and facilitate word-of-mouth. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. How did we discover Pump It Up?

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It The newsletter is available online at www.nedsjotw.com.

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Delta Troop Fail - Consider the Bigger, Less Popular, Business Picture

Bad Pitch Blog

This policy has been in place since before 2001, and there hadn''t been any issues in all that time. Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - It''s easy to dislike the airlines.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. This goes for social media as well. The aftershocks may have the biggest damage.

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My A List is better than yours

Prakkypedia

I think in this age of celebrity worship and social media, it’s even easier to get it wrong. Kim Harrison has an excellent list of typical stakeholder categories in Strategic Public Relations – A Guide to Success (2001). These include: Employees. Global, national, state, local and trade media. Chairman, directors.

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