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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 131
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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere.

Pitching 148
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Behind the Headlines With Howard Stutz

Cision

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. How did you get your start in corporate communications?

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Branding 104
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What Is Leadership?

Maxim Behar

Queen Elizabeth II was on tour in Northern England, and she — countered several ladies with large hats by chance, who told her, “Your Majesty, we are part of the Prince of Wales International Business Leaders Forum!” However, Susan Simpson, the European Director of the International Business Leaders Forum of Prince Charles, attended the vote.

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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

The Forum now unites more than 120 leading Bulgarian and foreign companies and is part of the International Business Leaders Forum. He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Behar was one of the founders of the Forum and a member of the Board since 1997.

Ethics 52