Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets.

Communications 60

Communications Analysis Web Handbook 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52

Doctor Spin

MARCH 26, 2025

link] Once the model has successfully polluted the information space, concepts like Lgenpresse (lying press) or fake news can preemptively discredit any fact-based journalism. Memes are used to collapse complex issues into viral slogans effectively. Truth becomes performative, viral, and emotive, not deliberative or empirical.

System 52

System Course Viral Strategy 52