article thumbnail

An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? Bowen , now an associate professor in the School of Journalism and Mass Communications at the University of South Carolina, found in 2002. Sisson, Ph.D.,

Ethics 148
article thumbnail

Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

Many people think spin is synonymous with public relations; in fact a 2002 biography of PR pioneer Edward Bernays is called “The Father of Spin: Edward L. Spin has always been defined by bias, but over the years it’s acquired an increasingly negative connotation, particularly for the communications profession.

Ethics 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Courtney Lukitsch is the Principal and Founder of Gotham Public Relations Inc, located in New York City since 2002, and is a media and marketing strategist responsible for hundreds of noteworthy brand launches and successful national & global Marketing PR campaigns. Let’s make that our industry’s annual, collective goal.

article thumbnail

PR history – prospecting for archival gold

PR Conversations

In the various boxes were bureaucratic papers from 1953 to 2002, some preceding IPRA’s formal establishment in 1955. For example for the Geneva meeting, the text reads blandly: “Code of Ethics & Discipline sub-committee of Professional Standards Committee formed, with Herbert Lloyd in the chair. “It Catalogue of contents.

Ethics 75
article thumbnail

Priceless Lessons by Maxim Behar: A Story with Prince Charles

Maxim Behar

Maxim Behar’s second story in the series " Priceless Lessons" for BusinessGlobal magazine, tells a story from the end of 2002, at St. James's Palace A story about princes and kings, ethical standards, gifts and surprises… In the modern world, events most often begin with a newly received email. Ten Seconds at St. We had lunch.

Ethics 52
article thumbnail

Meeting CIPR President candidate Pete Holt

Stephen Waddington

I think the ultimate goal is certainly easier to state than to achieve: to get ourselves to the point where CIPR membership and beyond that individual chartered status are synonymous with the highest ethical and professional standards where if you want the best, you hire the MCIPRs and the Chartered Practitioners.

Meeting 78
article thumbnail

The Four Models of Public Relations

Doctor Spin

However, this one-way communication approach can be perceived as self-serving and may not always reflect an organisation’s genuine values or commitment to ethical conduct. In modern business, the press agentry model primarily generates publicity and creates buzz around a product or event. The Greatest Show on Earth. Sage Publications.