ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. In comparison to advertising, PR is both more cost-effective and more flexible. They trailed other businesses, averaging 6% in sales and 4% in profit growth, compared with 13% and 12% for companies deploying more offensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

Awario

MAY 4, 2022

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. If you’re familiar with competitive analysis, you know about Share of Voice. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’.

Measurement 139

Measurement Comparison Tools Analysis 139

Onclusive

DECEMBER 6, 2021

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

Media 370

Media Comparison Software Enterprise 370

Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

Software 0

Software Comparison Media System 0

Onclusive

DECEMBER 1, 2021

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

How To 397

How To Software Media Analytics 397

Institute for Public Relations

DECEMBER 4, 2022

Download the Full Report (PDF): 2022 Disinformation in Canada (PDF) Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF) Thank you to our sponsors: Introduction: This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S.

Report 103

Report Comparison Publicity Study 103

Maxim Behar

FEBRUARY 22, 2024

Insults, almost curses, mocking comparisons, offenses, light and quite heavy, stomping on tables, and fierce threats. Or, more precisely - I even would like them to be false. We are listening to real news - not from anywhere these days, but from the real parliament.

Comparison 59

Comparison 59

Onclusive

SEPTEMBER 28, 2015

In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things.

Comparison 150

Comparison Industry Education Publicity 150

Mark My Words

MAY 11, 2017

Sports Business, 02.05.17. Read here: [link].

Comparison 60

Comparison Sports 60

Agility PR Solutions

FEBRUARY 24, 2020

RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services. Cut chances of a “bait-and-switch” on staffing […].

Creativity 138

Creativity Comparison Company Analysis 138

Institute for Public Relations

FEBRUARY 17, 2023

— In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades.

Consumer 69

Consumer Comparison Brand Branding 69

Agility PR Solutions

OCTOBER 23, 2020

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. Guests may not realize that they let a feature as […].

Brand 110

Brand Branding Comparison Hotels 110

Agility PR Solutions

APRIL 17, 2019

But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Comparison 154

Comparison Web Content Marketing Report 154

Sword and the Script

MARCH 12, 2024

By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.” The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 140

Marketing Survey Study Comparison 140

Wadds Inc.

NOVEMBER 21, 2023

Inevitably, people make comparisons with what came before. The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. It is every bit as good as the original. Writing a sequel is a tricky business.

Comparison 119

Comparison Creativity Training Industry 119

NewsWhip

MARCH 26, 2024

Our combined timeline extends this capability, providing a visual comparison of the issue’s evolution across different brands. Our Timeline widget, enhanced with previous period data , offers a quick, visual comparison of public and media interest in any topic, allowing for hour-by-hour and day-by-day analysis.

Brand 78

Brand Branding Comparison Measurement 78

Mindful Marketing

SEPTEMBER 25, 2022

There’s also his namesake BRADY brand, which takes us back to the central question of this piece: Does the living legend really want aspiring athletes to avoid comparisons to him? So, it’s no stretch to suggest that many young football players who wear the BRADY brand emulate #12 and welcome comparisons to him.

Apparel 76

Apparel Comparison Sports Training 76

Brand24

FEBRUARY 23, 2021

See a comparison between Google Alerts and Brand24. If you're looking for a Google Alerts alternative, you might have found it right here. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

Google 78

Google Comparison Blogging How To 78

Mark My Words

SEPTEMBER 3, 2022

. ‘I’m puzzled why they are coming’: Harry and Meghan are set to touch down in the UK on Sunday for European tour… after she launched new broadside at the royal family in interview that drew Mandela comparison. Meghan Markle and Prince Harry’s UK visit. Dates, schedule and itinerary (PDF). .

Comparison 60

Comparison Interviews 60

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Comparison 147

Comparison Study Social Media Marketing 147

Awario

OCTOBER 3, 2020

Alert Comparison is now available for up to 15 different alerts. Compare alerts by their volume, reach, sentiment, demographics, and other metrics.

Comparison 78

Comparison 78

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 119

Content Marketing Comparison How To Marketing 119

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2021

Now both Cuomo and Cruz are in the same boat; they can’t hide or benefit by comparison. He conveyed caring and compassion. The contrast with the president made him look better than he otherwise would have. Once more, with feeling. My hope is that we can bring back the public apology.

Crisis 325

Crisis Comparison Crisis Communications Communications 325

Axia PR

SEPTEMBER 22, 2022

Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. Earn more news media coverage by pitching stories with conflict. Everyone loves drama. Yes, even you.

Comparison 62

Comparison Sports Pitching Consumer 62

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com.

Comparison 106

Comparison Survey Consumer Social Media 106

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” “It is evolutionarily advantageous to prioritize negative information because the potential costs of negative information far outweigh the potential benefits of positive information.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. “It is evolutionarily advantageous to prioritize negative. information because the potential costs of negative information. far outweigh the potential benefits of positive information. human brain is as a consequence predisposed towards focusing. on negative information. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

Buzzstream

FEBRUARY 27, 2024

Notice how the methodology has been written in this example; it’s clear, concise, and written in the third person: “The study was carried out by comparison site Go Compare , which used analysed data from IMDb’s ‘filming locations’ section. ” I’d recommend writing up your methodology in a similar vein.

Pitching 83

Pitching Writing Film How To 83

Burrelles Fresh Ideas

DECEMBER 5, 2023

Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies. Furthermore, organizations can utilize these surveys to track progress over time, make inter-departmental or inter-location performance comparisons, and measure their standing against industry standards.

Internal 96

Internal International Communications Employee 96

PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics. The starting point is to determine what’s important to the business and work backwards from there.

Reputation 62

Reputation Comparison Measurement Engineering 62

Prohibition

APRIL 18, 2023

Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts. It’s important to make a note of the average number of mentions prior to the campaign, so you can draw direct comparisons.

Measurement 62

Measurement How To Comparison B2C 62

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.

Media 195

Media Software Analytics Measurement 195

5W PR

NOVEMBER 22, 2023

A/B testing in marketing A/B testing, also referred to as split testing, involves the comparison of two versions of a marketing asset to determine which one achieves better results. Marketers create versions A and B, changing one variable in version B.

Marketing 78

Marketing Comparison Data Groups 78

The Proactive Report

JANUARY 4, 2023

Comparisons. Google favors certain types of content for featured snippets. These types of content are more easily picked up and shown to the user. Aim to include: Instructions. Definitions. Simple answers to who, what, when, where, why questions. Create great content that helps users. You need to produce quality content that helps people.

Engineering 147

Engineering SEO Google Comparison 147

Landis PR

MAY 24, 2021

By comparison, non-financial reporting is in its early stages. In comparison, their Australian counterparts trail the world in reporting a link between materiality analysis and strategy. Investors and the community are the primary drivers for ESG, but their influence on ESG strategy and reporting is unclear.

Report 84

Report Comparison Financial Analysis 84