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How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. There’s also less of a learning curve involved in working with internal team members. This makes sense for a few reasons.

Agency 189
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The Now and No of Engaging LGBTQ Audiences

PRSay

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach.

Policies 166
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Props Can Help a Message Sink In, or Sink the Message

PRSay

5, 2003, he held up a small vial to illustrate the amount of material that could be used to make weapons of mass destruction in Saddam Hussein’s Iraq. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Choose props carefully. A prop can also backfire. When then-U.S.

Twitter 156
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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

Prince Charles landed in Sofia in March 2003 with journalists from about twenty British TV channels and at least as many radio stations and newspapers, and most importantly - with a group of a hundred businessmen. The rest was like a fairy tale, one of the best, and of those that come true.

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. Then many of my friends called me, all the lot mad at me, and reminded that after all I myself started off with a job in a daily and it doesn’t become me to say such things.

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Charles: Listen to what Tsar Simeon tells you, every word of his is precious.

Maxim Behar

Prince Charles landed in Sofia in March 2003 with journalists from about twenty British television channels and at least as many radio stations and newspapers, and most importantly - with a group of a hundred businessmen. The rest was like a fairy tale, one of the best, and of those that come true. Some dreams really do come true.

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How to Prepare a PR Crisis Plan

Prohibition

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing.

Crisis 62