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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.

Trends 127
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Pride Month in a Year of Loathing: Allies Needed

PRSay

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

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A Guide to Pride Without Pandering

PRSay

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Engaging LGBTQ communications professionals with experience is best.

Employee 202
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The Now and No of Engaging LGBTQ Audiences

PRSay

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. What are the implications for communicators? It’s OK to admit you don’t understand the complexities of engaging diverse communities.

Policies 166
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

After the phone, email is likely the method you use most to communicate with others. Back in 2003, I started HEADLINES and maintained it for 2 years. For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). But enough about the numbers. Just think about your inbox for a second. I know this firsthand.

Blogging 183
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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. Let’s be honest, 99.9% Zach Burrus.

Agency 60
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SHIFT Communications: 12 Years and Counting

Shift Communications

This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. We’ve grown to eclipse our precursor agency in size and scope.